Week 2 Day 2 | Optimizing Existing Automations For Cyber Weekend

Week 2 - Segmentation, Automation, and Optimization

About this video

Paula Sapinoso is sharing how she thinks about optimizing automations before Cyber Weekend at Kotn. Plus, you’ll hear from Julian Marchiaro on how he does this for his clients at LiveArea. You’ll also hear the perspectives of top marketing minds at different technology platforms including Jeremy Horowitz from Daasity, Fiona Stevens from Loyalty Lion, and Yaw Aning from Malomo on what strategies you can implement to improve your email marketing performance.

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