What’s new in Klaviyo
Get ready to revolutionize customer relationships. Our latest AI-powered features are here to take engagement to the next level.
Our biggest product drop. Ever.
AI agents that do the work for you. Service that solves customer issues and sells. A smarter omnichannel marketing reality where AI, data, and channels truly work as one. It’s all here.
Meet K:AI. Built for autonomy.
Klaviyo AI (K:AI) is bringing faster, automated marketing and service, right where you already work. With K:AI Marketing Agent, you can start sending on-brand campaigns—and driving revenue—with just 3 steps, in just 3 minutes, while K:AI Customer Agent works as your best sales rep, resolving issues and converting across all your channels, 24/7.
Support that solves and sells
When your marketing and service are on the B2C CRM, you can turn every support interaction into a revenue driver—whether your customers are getting live support or chatting with an AI agent. Its service, reimagined.
K:AI Marketing Agent
K:AI Marketing Agent gets campaigns moving instantly, then keeps optimizing on its own—so you spend less time tinkering and more time watching revenue grow.
K:AI Customer Agent
When questions go unanswered, sales slip away. K:AI Customer Agent keeps shoppers engaged with real help 24/7 across chat, text, email, and soon WhatsApp—answering questions, recommending products, and clearing roadblocks so more conversations end at checkout.
Omnichannel campaign builder
Managing campaigns across email, SMS, WhatsApp, and push can get messy. Omnichannel campaign builder puts everything in one place, making it easier to plan, launch, and measure campaigns that actually work together.
Your customers are on WhatsApp. Now your brand can be too. With Klaviyo, WhatsApp delivers real-time, personalized messages powered by your data, helping you engage, convert, and build loyalty in one channel seamlessly.
Customer Hub
Customer Hub is your brand’s all-in-one self-service destination. Shoppers can track orders, manage subscriptions, start returns, and even get personalized recommendations—without ever leaving your site.
Helpdesk
Think of Helpdesk as your team’s all-in-one support hub. It pulls in email, chat, SMS, and social—plus all your data from Klaviyo—so agents can jump in with the full picture, solve problems faster, and turn every conversation into a chance to grow.
MCP server
Now your AI can tap directly into Klaviyo. With MCP, you can connect in minutes and start prompting for what you need—whether it’s personalized insights, automated reporting, or even full campaign creation—all powered by your own data.
Omnichannel attribution
Omnichannel attribution gives you one clear view of what’s driving revenue across Klaviyo and beyond. No double counting, no bias, just real-time insights into the full customer journey so you can optimize every channel with confidence.
Reverse ETL: Snowflake and BigQuery Profile Sync
Valuable insights like CLV and churn risk often get stuck in your warehouse. Reverse ETL: Snowflake and BigQuery Sync brings them straight into Klaviyo ready to power segmentation, flows, and personalization without extra tools.