Your customer data foundation is the AI strategy

Forrester found the average campaign runs across 25 marketing tools and 23 data sources, and that sprawl adds up to +26% annually. The brands pulling ahead aren't stacking AI on top of the mess—they're consolidating first.

Get the full Forrester study to see:

• Why over half of decision-makers say their customer data is too hard to act on
• What AI-ready actually looks like
• The measurable payoff of consolidation—12% faster campaigns, 13% better process efficiency, 12% higher AI adoption