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Make the most of Black Friday 2023

Key dates and tips for European marketers to grow revenue and relationships during Black Friday.

Diverse Team of Professional Businesspeople Meeting in the Office Conference Room. Creative Team Around Table, Black Businesswoman, African-American Digital Entrepreneur and Hispanic CEO Talking.

Step-by-step prep for Black Friday

Open-style mockup of a Black Friday planner calendar with key dates ecommerce marketing managers need to execute a successful Black Friday in Europe.

What to expect inside

3

monthly to-do checklists to help you prepare

4

examples from European brands

15+

key campaign dates

3

tips from fellow marketers

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Mockup of Black Friday calendar planner to help brands create Black Friday campaigns.