Build marketing dashboards through conversation
Generated by Klaviyo AI
Klaviyo’s Composer creates interactive dashboards, reports, calendars, and plans from prompts using data already in your account. The page explains how to create, refine, and share these saved Artifacts, including their access controls and the need to request fresh data manually.
- Prompt-based creation: Describe the goal, date range, metrics, and layout, and Composer builds an Artifact using your Klaviyo data without exports or separate dashboard connectors.
- Interactive formats: Artifacts can combine filters, charts, tables, and views for marketing calendars, campaign performance dashboards, meeting reports, and campaign plans.
- Saved and editable: Each Artifact has its own page that its owner can refine through follow-up requests to Composer.
- Controlled sharing: Artifacts are private by default, with optional workspace view access while editing remains restricted to the owner.
With Klaviyo's AI marketing agent, Composer, an AI marketing dashboard starts as one sentence. Describe the report your Monday meeting needs, and Composer builds it from your Klaviyo data as an interactive page, i.e. Artifact, you can filter, refine, and share with your team.
That page replaces the version you'd otherwise assemble by hand: campaign numbers copied into a spreadsheet, a chart rebuilt in slides, screenshots passed around before the meeting starts.
Composer calls what it builds an artefact: an interactive report, dashboard, calendar, plan, or brief with its own page in Klaviyo. Composer works from the customer, campaign, flow, and performance data already in your account, so there's nothing to export and no separate dashboard tool to connect. And because the artefact saves, you can reopen it next week and keep building.
What can you build with an AI marketing dashboard in Klaviyo?
For B2C marketers, four builds cover most of the week: the calendar, the performance read, the Monday meeting, and the next big campaign. Each one starts with a prompt you can copy and change.
A marketing calendar you can filter by channel
Your schedule lives in the campaign list, a shared spreadsheet, and whoever remembers what's planned for December. Before each planning meeting, someone rebuilds it by hand.
Ask Composer to build it from your Klaviyo campaigns: Build me an interactive marketing calendar using my Klaviyo campaigns. Show scheduled sends, campaign status, and channel. Add filters, a weekly and monthly view, and a separate section for proposed campaigns.
You get scheduled sends, status, and channel in one view. Filter to email or SMS, spot the week with nothing going out, and sketch next month in the proposed section before anything gets built. For the dates worth planning around, keep Klaviyo's 2026 marketing calendar open beside it.
A campaign performance dashboard with the wins called out
A wall of metrics tells you what happened. It rarely tells you which campaign to copy and which one to fix.
Tell Composer: Create an interactive performance dashboard for my email campaigns over the last 30 days. Include attributed revenue, click rate, and placed order rate. Add a campaign comparison table, revenue chart, and a summary of the biggest wins and opportunities. Show the reporting period and when the data was retrieved.
The comparison table, the revenue chart, and a written summary land on one page, so the story sits next to the numbers. The last line of that prompt matters. A saved dashboard holds the data Composer gathered when it built it, and the dates on the page tell your team which period they're looking at. When you need a fresh read, ask Composer to pull the data again for the period you want and update the artefact.
To see where your results stand, check them against Klaviyo's email marketing benchmarks.
A Monday meeting report with the answers up front
The questions in your weekly marketing meeting barely change: what moved, what drove revenue, and what to try next. Building the slides to answer them still eats the morning.
Tell Composer: Create an artefact for my weekly marketing meeting. Include a performance summary, our top 5 campaigns by attributed revenue, notable changes in engagement, and 3 opportunities to discuss. Put the key takeaways first, followed by charts and campaign details.
If the layout doesn't match how your team reads, say so in a follow-up: Move the campaign comparison to the top and add a chart showing click rate by campaign. Keep the same reporting period.
You walk in with the takeaways on top and the detail underneath, and the meeting starts at the discussion. For more on what to look for in the numbers, read the guide to campaign performance insights.
A Black Friday campaign plan with the open decisions marked
Big campaigns stall between the idea and the launch. Audiences, messages, channels, and dates sit in separate docs while the offer is still undecided.
Tell Composer: Build an artefact for my Black Friday campaign plan. Include target audiences, key messages, email and SMS concepts, a launch timeline, and a checklist of open decisions. Leave unknown offers, dates, and budgets blank for me to fill in.
Because you told Composer to leave the unknowns blank, the plan separates what's decided from what's still open, and the checklist shows your team what has to happen before launch. Fill the gaps with the benchmarks and playbooks in Klaviyo's Black Friday Cyber Monday hub.
Key features of AI marketing dashboards in Klaviyo
- Built from a conversation: Describe the purpose, date range, metrics, and layout in Composer, and ask it to make the result an artefact.
- Interactive elements: Artefacts can include filters, charts, tables, and different views, so you can explore results by channel, campaign, or week.
- A page of its own: Each artefact saves to its own page. Find it under Artifacts in the Composer header, where tabs separate the ones you made from the ones shared with you.
- Edit with Composer: Open an artefact you own, click Edit with Composer, and say what to change and what to keep. The update saves to the same page.
- Private until you share it: New artefacts are visible only to you. Workspace can view gives people in your Klaviyo account view access, and you can switch back to Private anytime. Only the owner can edit an artefact, change its access, or delete it.
- Dated snapshots: A saved report keeps the data from when Composer built it. Ask Composer to show the reporting period and retrieval time, and to pull fresh data when you need a new read.
How to create an AI marketing dashboard with Composer
- Describe what you want to build. Open Composer and start with the goal, such as 'I need a dashboard for my Monday performance meeting'. Add the date range, metrics, and layout that matter, and ask Composer to make it an artefact. If it's your first one, you can also click Artifacts in the Composer header, then Create an artifact.
- Open it and check it. Click the artefact's link or preview, try the filters, and confirm the reporting period, metric labels, and figures before you make a decision from them.
- Refine it in conversation. Ask for a weekly view, a different metric, or a version built for your leadership team. Say what to change and what to keep.
- Share it with your team. Click Share, choose Workspace can view, and click Copy link. Teammates can also find it on the Shared with you tab under Artifacts.
Full instructions, including how to delete or fix an artefact, are in How to create and share artefacts in Composer.
Benefits of using an AI marketing dashboard
- Reports start where your data lives. A Klaviyo dashboard built in Composer draws on the data already in your account, so you skip the export, the spreadsheet, and the connector set-up a separate dashboard tool needs.
- One request handles the layout work. The table, the chart, and the summary come back together, and a follow-up message rearranges them.
- Your team works from one version. A shared link opens the same artefact for teammates in your account, so the meeting runs on one set of numbers.
- Next month's report starts from this one. Each artefact keeps its page, so you ask Composer to pull data for the new period and update it without rebuilding the layout.
Frequently asked questions about AI marketing dashboards
What should an ecommerce marketing dashboard include?
Start with the metrics your team acts on: attributed revenue, click rate, and placed order rate by campaign, plus the reporting period and when the data was pulled. Ask Composer to put the takeaways first and the detail underneath, then add charts for the comparisons you discuss most.
Do AI marketing dashboards in Klaviyo update automatically?
No. A saved artefact shows the data Composer gathered when it built it. To refresh it, ask Composer to retrieve the data again for the period you need and update the artefact. Anyone with view access sees the update the next time they open it.
Who can see an artefact I create?
Only you, until you change its access. Choosing Workspace can view lets anyone in your Klaviyo account who can access artefacts open it. The link doesn't work for people outside your account.
Can teammates edit an artefact I share?
No. Sharing gives view access only, and the owner is the only person who can edit an artefact, change its access, or delete it. If a teammate needs a change, they can ask you to make it.
Get started with Composer
Your first artifact will probably be a calendar or a performance report. The next could be a lifecycle dashboard, an executive summary, or a brief for your next launch.
Open Composer, click Artifacts in the header, and start with the report you'd otherwise build by hand this week.
For prompts to borrow, browse the AI prompt library. To have Composer flag trends on its own, see how AI marketing insights work.