Your 2023 BFCM planning calendar

YOUR BFCM SUCCESS 
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Power smarter digital relationships this BFCM with planning resources and strategies—updated monthly to keep you on track.

This month’s strategies for BFCM success: September

Stay focused on strategies that will deliver results. Not sure what those are? We have you covered with timely guides and articles, updated on a monthly basis.

Black Friday Cyber Monday campaign best practices

Get actionable tips on how to build campaigns designed to convert across email, SMS, and mobile push.

Grow your list with proven strategies

Bolster your active audience ahead of the holidays so you can cover a greater surface area with your BFCM campaign.

Collect user-generated content from BFCM shoppers

Take advantage of your BFCM order volume by strategically collecting UGC to power your future marketing efforts.

Get the playbook

Land in the inbox on Black Friday Cyber Monday

Send to your full list on Black Friday—without ruining your reputation—with our step-by-step preparation guide.

Learn how

BFCM tactics consumers loved and loathed in 2022

We look back at the tactics customers loved last year, so you know which ones to repeat in 2023 (and which ones to skip).

Plan an omnichannel strategy for Black Friday Cyber Monday

Learn how to coordinate the unique value of each channel into one unified campaign strategy.

Get the playbook

Watch 11 on demand sessions from the OWN IT library

Brand founders and marketing leaders share their top tactics and insights to set you up for holiday season success (and beyond).

Watch now

BFCM USE CASES

The BFCM tactics you need for the profitability you want

Preparing for the holiday season is easy with these Klaviyo-powered best practices.

A representation of what it looks like to build cross-sell segments in Klaviyo. In this example, the segment is being built to recommend eye serum to customers who have bought eye cream.

Ensure your emails are landing in the inbox ahead of BFCM. With Klaviyo’s segmentation, you can be confident that the emails you send are personalized and relevant to your recipients. Send targeted messages like:

Testimonials and UGC based on product interest
Product recommendations based on browsing activity
Cross-sell based on similar products

Lavender icons surround the word “Klaviyo.’ ”The icons represent different platforms being integrated with Klaviyo.

With all your data under one roof, you can build super specific BFCM segments—like window shoppers, recent browsers, last year holiday shoppers, deal hunters, and discount purchasers—and target them with revenue-driving automations. Pull in data from 300+ pre-built integrations including:

Loyalty platforms like LoyaltyLion, Friendbuy, and Narvar to target VIPs
Subscription platforms like Recharge, Chargebee, and OrderGroove to supplement repeat purchases
Customer support platforms like Gorgias and Zendesk to exclude open support tickets

The representation of a list of BFCM-specific segments in a Klaviyo account. The segments includes “All time highest LTV,” “High engagement, no purchases,” and “Last year’s Black Friday shoppers.”

Use the weeks leading up to the holidays to increase interest and acquire new customers with offers like:

Subscribe for early access – entice your VIPs and new profiles to opt-in to receiving BFCM discounts first
Subscribe for SMS-only promotions – grow your list with exclusive offers for SMS subscribers
Subscribe to exclusive content – educate customers before the holidays by offering relevant content like cookbooks, style guides, or money saving tips

This month's expert guidance: September live trainings and office hours

Power up for BFCM with our live training sessions. We’ll cover different strategies each month to keep you on track. Have product or strategy questions? Register for our office hours and get answers in real-time.

BFCM offer and promotion strategy

Prepare for BFCM by discovering tried and tested offer and promotional strategies used by brands around the world.

Craft personalized SMS messages for BFCM

Learn how to cut through the noise and get more ROI out of your SMS strategy.

Office hours

Get product and strategy coaching in real-time with our experts.

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Don’t have a Klaviyo account yet?

You have the brand and data, we have the technology and expertise. Together, we can personalize and automate your omnichannel marketing to keep customers buying for BFCM and beyond.