To determine the winners in this category, we examined accounts to see which businesses were leading the pack in terms of segmenting their master list to reach customers with the most relevant, engaging, and timely messages. These finalists have all finely tuned their segments, boasting at least 200 different segments per company.
Nomad is an ecommerce company that sells tech accessories for people on the go. Their product offering ranges from phone chargers to leather Apple Watch straps, all designed to be portable and durable. While Nomad products are sold on Amazon and through Best Buy, their primary sales channel is their ecommerce site.
“Nomad is much more than a brand name. It’s our philosophy as a company and a team: owning fewer things, being resourceful and working hard together. And it is the very core of our product vision: creating minimalist, practical tools that keep us powered on the go. We develop all of our product concepts from the ground up. Materials selection is core to fulfilling our product promise of true portability, so we select the lightest, thinnest, strongest materials to suit our designs.”
How does Nomad target subscribers?
Segments are great because they can be used for a variety of different purposes. Nomad uses them for email campaigns, customer analysis, and retargeting. Here’s a look at some of the ways they segment their audience:
Tip: Segment your newsletter list!
No matter how often you send campaigns, you shouldn’t be blasting the same message to all of your subscribers. Even if you’re just making subtle tweaks in the email’s copy, it’s worth it to segment based on what you know about your subscribers. Plus, when you analyze your campaigns, you’ll be able to see which audiences are most valuable.