Use our data analytics software to monitor your marketing campaigns

Klaviyo's data modeling feature provides statistics with accurate predictive insights by using machine learning to help you scale and improve your marketing strategy.
data analytics on customer profiles

Klaviyo’s data science engine unlocks:

Predicted next purchase date

Know exactly who will buy when, so you can reach them with text or email.

Total amount of future spending

Get a glimpse into your ‘high rollers’ and target them via email with VIP offers.

Number of upcoming purchases

Use email segmentation and target your most frequent buyers to help increase their average order value.

Probability of churn

Identify your at-risk customers before they churn, so you can engage them with highly personalized offers.

Customer lifetime value calculations

Know the lifetime value of any individual customer, and use it to optimize acquisition channels, incentives, and more.

Average time between orders

Use predicted buying cycles to time your automated emails as effectively as possible.

Signup form A/B testing

Grow your list faster with A/B testing that will automatically tell you which signup form collects more email addresses.

Predicted gender

Klaviyo uses your customers’ first name and US census data to predict their gender. Leverage that prediction to promote more relevant, gender-specific content.

Smart Send Time

Find out the exact right time to send your emails to get more opens and more clicks.

Learn which acquisition channels matter most

Advertising ROI only tells part of the story. To optimize your acquisition marketing, you need to know which channels bring in the customers that spend the most over a lifetime. Knowing you have limited time, this helps you understand where to focus your efforts.

Identify early VIPs

Predictive customer lifetime value analytics set you up to identify, segment, and reach out to your highest value customers from day one, once you know who your VIPs are you can continually engage them.

Direct acquisition efforts to similar customers

Boost acquisition efforts by building a segment of high CLTV customers in Klaviyo, automatically syncing the segment to a Facebook lookalike audience helping you find more of your most valuable customers.

Maximize your email engagement

Use send time optimization to find the perfect time to send all your emails. We answer the ‘when to send an email’ question with send time optimization. All Klaviyo users can determine the best send time using real data science methodology. Once testing is complete, Klaviyo will tell you exactly when to send your emails to maximize engagement. No more guessing. No more math. We do it all for you.

Data science with a purpose

Automate and save time

Processing customer data is complicated and time consuming. Our data science features do the heavy lifting for you. Stop manipulating spreadsheets, and start converting insights into action.

AI with a human touch

Klaviyo’s data science features are developed based on the insights and customer feedback from our base of over 15,000 of the world’s most innovative ecommerce brands. Our priority is practical features that help you move faster to generate more sales.

Accelerate growth

Whether it’s uncovering your most profitable acquisition channels or launching a Repeat Purchase Nurture automated email flow based on predicted date of next purchase, Klaviyo’s data science engine will help you accelerate your online sales.