How marketers are using AI
Curious how your marketing colleagues are using AI at work? We asked them.
KLAVIYO AI
AI that brings your marketing dreams to life
Work faster, unleash your creativity, and dream up possibilities like never before. Now with powerful new features, Klaviyo AI is your marketing dream machine.
Strategic insights of your dreams, made real with customer data
Review sentiment AI: New Find out what’s sparking joy. Spot emerging trends. Identify potential issues before they escalate.
Predictive analytics: Foresee next order date, lifetime value, spending potential, time between orders, churn risk, and more.
Personalized product feeds: Automatically show customers what they’re more likely to buy.
Industry-specific benchmarks: See how you stack up against brands like yours, so you can focus efforts on the right levers.
Faster creation to free up time and headspace
Flows AI: New Take the guesswork out of building flows. Just describe what you’re going for, and Klaviyo AI builds it instantly.
Segments AI: Who would you like to target? Say it in plain language, and bam—your segment is built.
Email AI: Draft effective subject lines in no time, and then generate email content just as easily.
SMS AI: Instantly spin up SMS campaigns. Quickly reply to incoming texts with suggested responses.
Reviews AI: Suggested headlines help customers write impactful reviews. Reply just as easily with AI-written drafts.
Effortless optimization that fine-tunes while you sleep
Personalized campaigns: New This special A/B test learns which version resonates with which person, so they all get what they want.
A/B testing: Find the winning subject line, image, offer, CTA, or other needle-mover.
Forms display optimization: Timing is everything. Boost completion rates by optimizing when sign-up forms appear on your site.
Guided warming: Klaviyo AI automatically ramps up sending to boost deliverability and protect your sender reputation.
Smart send time: No more relying on broad best practices for when to hit send. Klaviyo AI optimizes for your unique audience.
CASE STUDY
Klaviyo AI delivered immediate results for Tata Harper skincare
“Our AI testing experience definitely made me excited to play with the other new Klaviyo AI features, because it was so hands-off and delivered immediate results.”
—Alexandra Barlowe, DTC email and SMS marketing director
The AI Trends Report
Discover how your AI usage compares to your peers. We surveyed 1.5K ecommerce marketers about how they use AI today and their plans for the future.
- 48% say AI has significantly increased their performance
- 44% believe AI has helped them more quickly improve customer experiences
- 50%+ have used generative, predictive, and/or conversational AI in the past 6 months
- 49% wish they could use AI for performance marketing analytics
More AI resources for the marketing dreamers
Improve speed and scale with AI
Discover how to save time while getting the most out of your customer data.
Join the conversation around AI
Discover what other Klaviyo brands are saying about Klaviyo AI and how they’re using it to work smarter.