Data science that delivers real results

Artificial intelligence. Machine learning. Predictive analytics. The buzz is there. The payoff typically isn’t. Klaviyo is different—our data science features are designed to help grow your business faster, without wasting time and money.

Data science profiles and website

Klaviyo’s data science engine unlocks:

Predicted next purchase date

Know exactly who will buy when, so you can reach them at the most opportune time.

Total amount of future spending

Get a glimpse into your ‘high rollers’ and target them with VIP offers.

Number of upcoming purchases

Segment out your most frequent buyers and focus on flows and campaigns to help increase their average order value.

Probability of churn

Identify your at-risk customers before they churn, so you can engage them with highly personalized offers.

Customer lifetime value calculations

Know the value of any individual customer, and use it to optimize acquisition channels, incentives, and more.

Average time between orders

Use predicted buying cycles to time your automated emails as effectively as possible.

Predicted gender

Klaviyo uses your customers’ first name and US census data to predict their gender. Leverage that prediction to promote more relevant, gender-specific content.

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Learn which acquisition channels matter most

Advertising ROI only tells part of the story. To optimize your acquisition marketing, you need to know which channels bring in the customers that spend the most over a lifetime. Knowing you have limited time, this helps you understand where to focus your efforts.

Identify early VIPs

Predictive customer lifetime value analytics set you up to identify, segment, and reach out to your highest value customers from day one, once you know who your VIPs are you can continually engage them.

Identify early VIPs

Predictive customer lifetime value analytics set you up to identify, segment, and reach out to your highest value customers from day one, once you know who your VIPs are you can continually engage them.

Direct acquisition efforts to similar customers

Boost acquisition efforts by building a segment of high CLTV customers in Klaviyo, automatically syncing the segment to a Facebook lookalike audience helping you find more of your most valuable customers. 

Maximize your email engagement

Use send time optimization to find the perfect time to send all your emails. Available to all Klaviyo users, send time optimization will find your best send time using real data science methodology. Once testing is complete, Klaviyo will tell you exactly when to send your emails to maximize engagement. No more guessing. No more math. We do it all for you.

Maximize your email engagement

Use send time optimization to find the perfect time to send all your emails. Available to all Klaviyo users, send time optimization will find your best send time using real data science methodology. Once testing is complete, Klaviyo will tell you exactly when to send your emails to maximize engagement. No more guessing. No more math. We do it all for you.

Data science with a purpose

Save time

Processing customer data is complicated and time consuming. Our data science features do the heavy lifting for you. Stop manipulating spreadsheets, and start converting insights into action.

AI with a human touch

Klaviyo’s data science features are developed based on the insights and customer feedback from our base of over 15,000 of the world’s most innovative ecommerce brands. Our priority is practical features that help you move faster to generate more sales.

Accelerate growth

Whether it’s uncovering your most profitable acquisition channels or launching a Repeat Purchase Nurture automated email flow based on predicted date of next purchase, Klaviyo’s data science engine will help you accelerate your online sales.

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