Downloadable template

Streamline the vendor evaluation process with Klaviyo’s RFP template

Get access to over 100 questions you can customize to suit your business needs—standardizing your evaluation criteria against a handful of vendors.

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What problem does an RFP solve in ecommerce marketing?

An RFP forces you to clearly articulate exactly what business needs you’re trying to address—in clear, actionable language with measurable criteria—so that different vendors can more accurately identify whether their product or service is capable of meeting, or hopefully exceeding, your expectations. 3 reasons ecommerce brands use RFPs:

To get on the same page internally

You set clear parameters from the get-go and can hold your internal stakeholders accountable to them during the vendor evaluation process.

To get on the same page with vendors

A request for proposal closes the gap between what your business needs are and what a vendor can accomplish, and reduces new vendor risk by vetting their practices before agreeing to work with them.

To compare apples to apples, not apples to oranges

A standardized set of questions not only streamlines the process of vendor comparison into something more organized and unbiased, it also keeps the spotlight on the problems your business is looking to solve—not the ones each vendor thinks is most important, based on their own selling points.

What sections should brands include in an RFP?

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