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What to expect in this guide:
The food and beverage CPG industry has changed. That’s a given. And a recession is looming. But change can be a force for good—a fresh opportunity to seize previously unforeseen paths toward growth.
In our CPG ecommerce guide, you’ll get:
- Analysis and data from industry leading publications
- A breakdown of Klaviyo’s own proprietary benchmark data for email and SMS
- Examples from dozens of CPG brands conquering the odds
- Detailed walk-throughs for how your business can implement similar, integrated strategies to weather any storm
Upcoming CPG ecommerce trends to keep an eye on
The rise of the omnichannel shopper
Brand consistency and cohesiveness are important as a result of the way people shop, which now can be anywhere at any time.
Transparent and sustainable brand values
Earn—and hold—consumer attention by using your brand values to create connections beyond the transactional relationship.
The value of retention
Leaning into retention is key to offsetting rising acquisition costs and strengthening brand loyalty.