91%
feel the impact of inflation now
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The 2023 consumer spending report
Discover how consumers are adjusting their habits amid economic uncertainty—for BFCM and beyond
Are shoppers spending more or less this holiday season?
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Consumers weighed in:
$745
average planned spend on holiday gifts
69%
believe inflation will impact their future spending plans
Using this research, you can develop a strategy that activates your first-party data in both owned and paid media channels to produce outcomes that drive profitable new customer acquisition and higher retention rates.
Sean MacBeth
interim leader of growth marketing, Chameleon Collective
KEY FINDING #1
Economic perceptions
KEY FINDING #2
Current vs. future spend
KEY FINDING #3
In-store vs. online shopping
KEY FINDING #4
