Shopping Cart Abandonment Resources

Shopping cart abandonment happens to every brand. So what can you do to recover lost sales? Check out these resources on abandoned cart recovery emails and marketing automations to improve your conversion rate with new and returning customers alike.

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Shopping cart abandonment 101

Learn the basics about abandoned cart email automation for your ecommerce store. Start with these resources.

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What Are Abandoned Cart Emails?

What’s an abandoned cart email, how do you create a cart recovery automation, and what brands are doing it right?

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Abandoned Cart Benchmark Report

Discover the average open rate, click-through rate, and revenue per recipient for abandoned cart email automations.

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Abandoned Cart Subject Lines and email examples You Can Use to Turn Missed Opportunities into Future Sales
Abandoned Cart Subject Lines

Abandoned cart emails are only as good as their open rates. Find out how to get shoppers to click.

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Abandoned cart resources by ecommerce platform

With each ecommerce platform comes a unique set of challenges for abandoned cart automations. Check out these resources if you run your store on Shopify, WooCommerce, or Magento.

How to Create an Abandoned Cart Flow for Shopify

If you’re using Shopify as your ecommerce platform, here's how to set up an abandoned cart automation.

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WooCommerce Abandoned Cart Emails

Read up on the cart recovery strategies to get shoppers back to your WooCommerce store.

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Magento Abandoned Cart Emails

Find out how can you effectively retarget your shoppers using abandoned cart emails on Magento.

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Advanced shopping cart abandonment strategies

You know the basics of abandoned cart email automation. Now, use these resources to level up your cart recovery strategy.

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How to Choose the Right Abandoned Cart Discount

To offer a discount or not to offer a discount? That’s the question when creating an abandoned cart email.

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4 Ways to Segment Abandoned Cart Emails to Increase Conversions

Segmentation helps you find out why a shopper abandoned their cart so you can convince them to purchase.

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Abandoned Cart Strategy and Timing for Rescuing Sales

Use this abandoned cart automation sequence of five emails to effectively recover lost sales.

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Insights from brands that use shopping cart abandonment strategies to convert shoppers

Top direct-to-consumer brands use abandoned cart automations to convert customers. Learn how the marketers behind these brands have created successful abandoned cart strategies.

nuzest email marketing strategy
The Key Ingredient to Nuzest’s Email Marketing Strategy

“We wanted to design our email to be more authentic, so we use humor to address the fact that someone didn’t actually forget to make a purchase. Instead, we offer some additional value to keep them engaged.” - Jonathan Edwards, CEO, Nuzest USA

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Union Jack Tools’ B2B Ecommerce Marketing Strategy

"We migrated our list over to Klaviyo...and set up welcome series, abandoned cart emails, and winbacks tailored to our B2B frequency. We now have a platform to create and track conversations with our diverse customers." - Chris Joyce, president of Union Jack Tools

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How Dana Rebecca Designs Personalizes the Customer Journey

"We’re trying to get [people who haven't purchased yet] interested in the brand and trusting us. We talk to [people that have made a purchase] about expanding their jewelry collection.” Blair Peterson, vice president of strategy, Dana Rebecca Designs

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How Power Meter City Tailors Email Automations to Their Business

“There are certain products that we don’t want to give out coupons for. That’s why we break the abandoned cart emails apart based on what product the person viewed.” - Josh Matthews, founder and owner, Power Meter City

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LAKRIDS BY BÜLOW
LAKRIDS BY BÜLOW’s Omnichannel Marketing Strategy

"[Reminding customers about their abandoned cart] is so effective and such a simple thing to set up. It’s a must for any ecommerce business.” - Michael Ewald Hansen, ecommerce director, LAKRIDS BY BÜLOW

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How SkinnyMixes Tripled Online Revenue Despite a Bottle Shortage

“If you’re having a sale, you want people to know about it, so those two flows—the abandoned cart and the browse abandonment—are super important.” - Alex Tenney, director of ecommerce, SkinnyMixes

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How Supply Grew From a Side Hustle Into a Sustainable Business

“Flows have been really helpful. We’ve been able to see the engagement numbers, how open rates have increased, and revenue we’re generating...with Klaviyo.” - Jennifer Coddou, co-founder, Supply

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How KinkyCurlyYaki Build Customer Relationships Through Email

"We don't want to train our customers to expect a discount. That's why we only use that discount as a last resort, if that's what's keeping you from buying our products." - Vivian Kaye, founder, KinkyCurlyYaki

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Why MyIntent Focuses on Brand-Building Over Selling Products

“One of the first things we did when the coronavirus hit was to rethink our entire abandoned cart flow to make it more relevant. We updated every flow email with new content.” - David Pan, COO, MyIntent

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More shopping cart abandonment resources

There’s always something more to learn about optimizing abandoned carts.. Use these resources to continue learning how to iterate and improve your cart recovery strategy.

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Ecommerce Benchmarks: 2020 in Review

Dig into the data for a variety of automated emails, and see benchmark data for abandoned cart flows.

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How to Drive Sales With Abandoned Carts

Learn about what abandoned cart flows can do for your growing business with data from over 1,000 brands.

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Woman at desk with laptop and cell phone to represent Facebook Messenger bots plus email
How to Use Facebook Messenger Bots for Cart Recovery

Find out why merchants use email and Facebook Messenger to recover abandoned carts.

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Recover abandoned carts with Klaviyo

Put your cart abandonment knowledge to the test. Learn how to implement these cart recovery strategies in Klaviyo.

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Guide to Creating an Abandoned Cart Flow

Find out how to build an abandoned cart flow in your Klaviyo account by using pre-built templates or creating your own emails.

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How to Build Dynamic Blocks in a Flow Email

Find out how to build out an abandoned cart dynamic block in Klaviyo and use event data within a flow email.

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Add a Link With a Unique Coupon Code

Automatically apply unique coupon codes to customers carts to make it easier for them to place an order.

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