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Shopping cart abandonment resources

Shopping cart abandonment happens to every brand. So what can you do to recover lost sales? Check out these resources on abandoned cart recovery emails and marketing automations to improve your conversion rate with new and returning customers alike.

Shopping cart abandonment 101

Learn the basics about abandoned cart email automation for your ecommerce store. Start with these resources.


What are abandoned cart emails?

What’s an abandoned cart email, how do you create a cart recovery automation, and what brands are doing it right?


Abandoned cart benchmark report

Discover the average open rate, click-through rate, and revenue per recipient for abandoned cart email automations.


Abandoned cart subject lines

Abandoned cart emails are only as good as their open rates. Find out how to get shoppers to click.

Abandoned cart resources by ecommerce platform

With each ecommerce platform comes a unique set of challenges for abandoned cart automations. Check out these resources if you run your store on Shopify, WooCommerce, or Magento.


How to create an abandoned cart flow for Shopify

If you’re using Shopify as your ecommerce platform, here’s how to set up an abandoned cart automation.


WooCommerce abandoned cart emails

Read up on the cart recovery strategies to get shoppers back to your WooCommerce store.


Magento abandoned cart emails

Find out how can you effectively retarget your shoppers using abandoned cart emails on Magento.

Advanced shopping cart abandonment strategies

You know the basics of abandoned cart email automation. Now, use these resources to level up your cart recovery strategy.


How to choose the right abandoned cart discount

To offer a discount or not to offer a discount? That’s the question when creating an abandoned cart email.


4 ways to segment abandoned cart emails to increase conversion

Segmentation helps you find out why a shopper abandoned their cart so you can convince them to purchase.


Abandoned cart strategy and timing for rescuing sales

Use this abandoned cart automation sequence of five emails to effectively recover lost sales.

Insights from brands that use shopping cart abandonment strategies to convert shoppers

The key ingredient to Nuzest’s email marketing strategy

“We wanted to design our email to be more authentic, so we use humor to address the fact that someone didn’t actually forget to make a purchase. Instead, we offer some additional value to keep them engaged.”

Jonathan Edwards, CEO, Nuzest USA

Union Jack Tools’ B2B ecommerce marketing strategy

“We migrated our list over to Klaviyo…and set up welcome series, abandoned cart emails, and winbacks tailored to our B2B frequency. We now have a platform to create and track conversations with our diverse customers.”

Chris Joyce, president of Union Jack Tools