Our 15 Favorite St. Patrick’s Day Email Examples (Updated for 2019)

We love St. Patrick’s day — and we really love St. Patrick’s day emails! That’s why we’ve put together a compilation of our fifteen favorite St. Patrick’s Day-themed email examples. Holiday-themed newsletter emails are a great way to connect with your customer base by offering themed sales, coupon codes, or speciality products. St. Patrick’s Day is a particularly fun holiday, and many of our customers took full advantage of this marketing opportunity. See how they did it!

1. William Murray Golf

Why it’s great: It’s got Bill Murray holding a bottle of Jameson, with a clever tagline of “May The Luck Of The Murrays Be With You!” The lower section of the email (not pictured) features a variety of green shorts, polos, shamrocks, and of course, more Jameson. They also offer free U.S shipping on all orders over $100, and free shipping on exchanges, which is a great offer for newer customers who may not know the brand’s sizing yet.

2. 47 Brand

Why it’s great: Not only do they offer an awesome ‘Buy one get one free’ deal, but they also guarantee delivery in time for St. Patrick’s day. They clearly outline the steps you need to take to get your hat and provide a link straight to their St. Patty’s day offerings.

3. BirkSun

BirkSun St Paddys

Why it’s great: BirkSun incorporates St. Patrick’s Day into their logo in the form of a shamrock, which is a great way to subtly change your branding for holidays. Other than that, their email isn’t glaringly St. Patrick’s Day-themed apart from the message and the green-accented backpack they feature. BirkSun does a fantastic job of celebrating St. Patrick’s Day without being too in-your-face about it.

4. Transparent Labs

Why it’s great: They provide not just one, but two discount codes, plus an extra 5% off the only green product that they carry. They also provide a link to an article they wrote called, “The Power Of Legit Green Superfood Drinks”. And of course, we can’t forget to mention the guy wearing the leprechaun hat holding two beers above his head.

5. Neff

Neff St Pattys Day

Why it’s great: Neff’s email is short and digestible, featuring all-green products for St. Patrick’s Day. Their headline — “Our St. Patrick’s Day No Pinching Kit” — is related to the holiday without being too generic.

6. Gramovox

gramovox st p

Why it’s great: Gramovox demonstrates how brands that can’t easily alter their product selection for the holidays can still incorporate St. Patrick’s Day into their emails. Gramophones can’t really be cherry-picked like a selection of green clothing can, but Gramovox still takes advantage of this holiday marketing opportunity with attractive, music-related graphics.

 

7. Your Tea

Why it’s great: Like Gramovox, Your Tea shows that you can use the holidays to your advantage, no matter what your product selection is. The email is short, and the call to action is loud and clear: click the lucky clover. Short, interactive emails are a great way to drive engagement, since recipients don’t have to scroll or read blocks of text to know what action they should take.

8. Perlier

Why it’s great: Not only are they offering free shipping on orders over $100, but you can also get 15% off anything on their entire site with the discount code “Lucky.” Perlier strikes a nice balance of using complementary colors and background images to craft an email that speaks to their audience.

9. Petal & Post

petal and post st p

Why it’s great: Petal & Post uses their signature style to incorporate St. Patrick’s Day into their email. Holiday flash sales are a great way to drive customer engagement, and the strong sense of urgency in the headline encourages recipients to act immediately.

10. Moon Magic

Feeling Lucky? Get $15 off any purchase of $50 or more. We see some sparkle in your future! Shop now for $15 off any purchase of $50 or more using code LUCKY. Shop Now Sale Ends 3/18

Why it’s great: They use a gif highlighting various jewelry you can buy for your night (or day!) out on St. Patty’s. The gif catches your eye as soon as you open the email, and they offer a flat $15 off any order of $50 or more. How lucky! They also state the sale end date of 3/18 to increase the urgency to purchase.

11. West Coast Shaving

West Coast Shaving st p

Why it’s great: The graphics in this email cleverly tie the West Coast Shaving to St. Patrick’s Day. Like Petal & Post, they urge customers to act fast with their “Offer expires 3/19” disclaimer towards the bottom of the email.

12. Hint

Hint spd

Why it’s great: By including a three-step process, Hint gamifies their flash sale and creates a roadmap for the customer. They also incorporate St. Patrick’s Day into their logo and make their primary call to action explicit and impossible to miss.

13. Privacy Pop

privacy pop spd

Why it’s great: Like Your Tea, Privacy Pop sent an interactive St. Patrick’s Day email that leveraged the holiday theme. They also gamify the process, by hiding a discount in a secret lucky draw game, since picking the right pot is something you can “win” at.

14. The Mountain

the mountain spd

Why it’s great: The Mountain packs two themes into one email: St. Patrick’s Day and March Madness. Their email is a bit longer than some of the others we chose, but their products are especially relevant to St. Patrick’s Day and March Madness, so it’s great that they featured several options.

15. Homage

homage spd

Why it’s great: Homage also has a product catalog that lends itself well to St. Patrick’s Day, but they took the opposite approach that The Mountain did. Homage’s ultra-simple, streamlined email makes the call to action clear, and the attractive visuals draw recipients’ attention.

Which email is your favorite? Let me know in the comments.

 

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