Quickly assess flow performance
Generated by Klaviyo AI
The post explains how Klaviyo’s redesigned flows page provides a faster way to understand automation performance. It outlines new customization options that let marketers tailor metrics, timeframes, and sorting to quickly identify which flows need attention and which are performing well.
- Redesigned flows view: The updated flows page replaces a limited view with a more flexible layout for reviewing automation performance at a glance.
- Custom conversion metrics: Users can choose a specific conversion metric, such as Placed Order or Active on Site, to see consistent performance data across all flows.
- Channel visibility: Channel icons indicate which channels are sending in each flow, making it easier to understand how messages are being delivered.
- Flexible reporting windows: Marketers can set the reporting timeframe to today, the last 7 days, or the last 30 days to match their analysis needs.
- Sorting and search tools: Flows can be sorted by status, last updated date, revenue, or revenue per recipient, and filtered by name, tags, and status to surface key flows quickly.
Automations, or flows as we call them at Klaviyo, help you make money in your sleep. They allow you to send targeted messages that are triggered by an interaction someone has with your business. For example, if someone is shopping on your website but abandons their cart, you can automatically follow up with them at the right point in time to encourage them to complete their purchase.
As a marketer, understanding how your flows are performing is vital to growing your business. Custom reports or the flows performance dashboard are still great options for getting granular with your data. But if you’re short on time, you need a quick snapshot of flow performance so you can see which ones need your attention and which ones are driving the best results. Klaviyo’s new redesigned flows page takes the work out of checking flow performance and can be easily further customized to meet your specific needs.
Customize your flows page
The redesigned flows page gives you greater control over how you want to see your flow data. In the past, you’d click into the flows page and be presented with limited options for customizing this view. You could sort your flows by status or tags, but you didn’t have much flexibility.
Here’s what this redesign brings to your flows page:
- Choose your conversion metric to specify the metric you want to see performance data for across all flows (i.e Placed Order, Active on Site, etc)
- See which channels are sending in each flow through intuitive channel icons
- Set the reporting timeframe to today, 7 days, or 30 days ago
- View when the flow was last updated
- Sort your list by flow status, last updated, revenue, or revenue per recipient
- Search for flow name, select tags, and select flow status
See flow health in one click
While we are proud to offer granular custom reporting, we also aim to empower you to view key flow metrics at a glance. Learn more about the flows page or click your flows tab to customize your flows page today.
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