Use Your Emails to Gather Subscriber Preferences

You’re familiar with using emails to say something to your customers. But have you experimented with using emails to let them say something back?

We’re excited to announce an easy new way you can learn more about your recipients and customize their experience: All they have to do is click on an email you send to them!

In this post, you’ll find out how you can do this in Klaviyo — along with 3 simple ways that you can start using this new feature today.

Gather preferences with a single click

We’ve released a new dynamic template tag that allows your recipients to update a profile property in Klaviyo whenever they click a link or button in an email.

All you need to do is specify which property to update, the value to update, and where the recipient should go after clicking the button. You can then use this profile property to build segments, split flows, build lookalike Facebook audiences, and more!

Check out the help docs for how to use this new template tag in your Klaviyo emails to start learning more from your subscribers.

You can use this to collect preferences from new signups so you can later personalize what you send them. What does this mean for your business? Read on to find out.

3 ways to let your subscribers tell you what they want

In this first example, new signups are asked about what kind of socks they’re looking for. When someone clicks one of the two buttons, they’ll be redirected to a “thank you” page.

Meanwhile, their profile will be updated with their sock preference — so that you can send them sales, updates, and other types of emails aligned with what they like.

This second example is perfect for you if your business has several distinctly different customer personas. Let them tell you who they are from the start, so that you can send them content aligned with their language, goals, and interests:

Finally, you can offer your subscribers an opportunity to choose how often they hear from you. Understand what email cadence each subscriber is looking for, and then make sure you don’t send to them too often:

There are countless other ways that you can use this new capability in Klaviyo. At the end of the day, it comes down to the same thing: improving the relationships you’re building with your customers.

Feedback appreciated!

We’re always excited to hear your feedback on this and other features. Send us your feedback and ideas to product@klaviyo.com with the subject “I have an idea!” and we’ll be in touch!

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2 comments

  • Yes! Been waiting for this feature for ages!

  • Very good, i’m so excited to start my business with you guys !

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