11 abandoned cart resources to help increase conversions

If you’re familiar with email marketing then you’ve heard of abandoned cart emails.

Abandoned carts can be a high converting email. If done right, you’ll be able to successfully turn those “almost” customers into “actual” customers.

But it takes more than simply emailing them after they’ve abandoned their cart.

So I grabbed our best posts on abandoned carts so that you know exactly what you’re doing right and what you might be missing. I’ve covered everything from strategy, tips and tricks, to companies who are doing it the best.

To kick it off, check out a few posts that will help you with your strategy.

Strategy

3 Fixable Reasons Why People Abandoned Shopping Carts on Your Site

Ever wonder why your subscribers were abandoning their carts in the first place? It’s rarely because they suddenly become uninterested in the product. In fact, the number one reason is because of unexpected pricing (shipping). Check out this post by our fearless leader, Andrew Bialecki, who dives deep into why people abandon their shopping carts. Spoiler, they’re totally fixable reasons.

Abandoned cart emails: strategy and timing for rescuing ecommerce sales

How many emails should you be sending and what should their timing be? Aaron looks closely at the strategy for rescuing ecommerce sales through abandoned carts. There are some great examples in there, so check it out.

Our top-performing customers build kickass abandoned cart series. Here’s what they’re doing

Ever wonder how our top performers claimed the title of top performer? Well, Marissa dove into the data to see what our top 10 performers are doing with abandoned carts.

The Ultimate Guide to Abandoned Cart Nurturing

To finish off our strategy section is a post about how you should approach your abandoned cart strategy. You shouldn’t look at people who abandon a shopping cart as a lost sale but as an indicator of purchase intent.

Tips and tricks

Here are a few articles on some tips and best practices that will help you optimize your abandoned cart emails.

17 helpful abandoned cart tips for ecommerce marketers

Diana really dug in and gave our readers 17 actionable tips to help you get the most from your abandoned cart series. Some tips include discount timing, what to do with images, subject lines, and more. So many tips!

15 Abandoned Cart Best Practices

If you’re just getting started or are currently sending an abandoned cart, Marissa provided us 15 tips that will help everyone send great abandoned cart emails.

4 Tips to Improve your eCommerce Abandoned Cart Emails

A few more tips to help you get into the eyes of the abandoner to bring them back to purchase. Ed’s 4 tips will help you create a killer abandoned cart strategy.

Segmentation

If you’ve read all the articles above, then you’ll notice that we touched on segmentation. Here are a couple articles that will help you increase conversions using segmentation.

4 Ways to Segment Your Abandoned Carts to Increase Conversions

While sending an abandoned cart email can help increase conversions, segmenting your emails can help increase those conversions even further. Marissa talks about the 4 ways to do just that. For example, are you treating your repeat customers and first-time customers the same?

4 Ways to Segment Your Abandoned Cart Emails (Infographic)

And if you’re more of a visual person, check out this infographic.

For Shopify users

If you’re a Shopify user, then we wrote a couple of articles for you.

How to Create an Abandoned Cart Flow for Shopify

Having trouble creating an abandoned cart for Shopify? Marissa will show you step-by-step how to create one right in Klaviyo.

4 Ways to Optimize Your Shopify Abandoned Carts

And if you’re looking to optimize your Shopify abandoned carts, look no further.

Phil Weltman
Phil is on the marketing team here at Klaviyo. He's super excited to help marketers take their email marketing strategy to the next level. Prior to marketing, Phil spent a year on the growth team helping lead the charge to build a digital marketing platform for nonprofits and fundraising organizations.
Comments
  • Greg

    Lots of good resources in this article. I especially liked the flow proposed by Aaron.
    In my opinion, one of the main challenges regarding cart abandonment emails is getting the email of your visitors in the first place. Any tips for that?

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