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Segmentation + audiences

Segment Hypothesis: Find Sub-Segments Worth a Dedicated Send

Build a segment hypothesis.

Nanxi Fan — Director of Paid Media & CRM, ASSOULINE
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I run {brand}. Here is a list of my Klaviyo segments and their sizes: {list_of_segments}. For each segment, tell me: 1. The one behavioral or value signal that likely defines a high-intent buyer inside it 2. A sharper sub-segment I could split out 3. The single email I could send to that sub-segment that I would NOT send the parent Push back on any segment that is too broad to be worth a dedicated send.
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  • brandThe brand to provide.
  • list_of_segmentsThe list of segments to provide.

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