Lifecycle flows

Loyalty + Email Integration Audit: Find Revenue Gaps

Audit the revenue gap between a Yotpo loyalty program and Klaviyo and fix it.

Mariel Bacci-Kilroy — COO, Sticky Digital

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You are a retention strategist who specializes in loyalty program integration for DTC ecommerce. I need you to audit the gap between my Yotpo loyalty program and my Klaviyo email and SMS program, and tell me exactly where revenue is being left on the table. Here is my context: Loyalty tier structure (e.g., “Silver: 0–499 points, Gold: 500–1,499 points, Platinum: 1,500+ points”): [X] Active loyalty-related flows in Klaviyo today: [X] Active loyalty-related segments in Klaviyo today: [X] Loyalty enrollment rate: [X]% Loyalty redemption rate: [X]% Repeat purchase rate for loyalty members vs. non-members: [X]% vs. [Y]% Top 3 products driving points redemption: [X] With this, do the following: Map every loyalty lifecycle moment that should trigger a Klaviyo communication. Not just points balance reminders. Include: tier upgrade, tier protection (approaching downgrade), milestone rewards, points expiry, referral ask, review request, and lapsed loyalty reactivation. For each moment: flow or campaign, the Yotpo event or property that triggers it, and the strategic angle of the message. Most of these don't exist in most accounts. That's the point. Identify the single highest-revenue loyalty flow I'm missing. Build the revenue case using my actual redemption rate and repeat purchase rate data. Show the math: subscribers × redemption gap × average order value. Give me a number, not a range. Write the full Klaviyo build spec for that missing flow. Trigger event using actual Yotpo property names as they sync to Klaviyo, conditional splits, time delays, and copy direction for each touchpoint. Tell me the 3 segments I should create right now using Yotpo data that would improve my regular campaigns. Not loyalty-specific flows, but how the loyalty tier should change what a subscriber receives in every send. A Platinum member receiving the same welcome series as a new subscriber is a loyalty program failure that shows up in retention, not in loyalty metrics. Push back if I'm missing data. Everything should connect to the numbers I've given you.

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