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Strategy + planning

Promotional Offer Performance Analysis for Email Campaigns

Evaluate which promotional offers drive the strongest commercial performance and what to test next.

Amy Last — Director of Marketing, Must Have Ideas
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Analyze how different offers or campaign mechanics perform. Only use the data provided [UPLOAD EXCEL DOC]. Data: Offer type (e.g., discount, free delivery, bundle, tiered incentive) Campaign performance metrics (e.g., CTR, CVR, revenue) * Audience/segment Tasks: 1. Compare performance across different offers. 2. Identify which offer types drive the highest conversion and revenue. 3. Highlight any trade-offs (e.g., high CTR but low CVR). 4. Extract patterns in when and where certain offers work best. 5. Recommend which offers to prioritize and what to test next. Focus on commercial impact, not just engagement metrics.
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