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Strategy + planning

Top Products & Refund Rate Analysis for Campaign Planning

Understand bestsellers and your associated inventory and refund rate in order to assess if marketing campaigns need to be adjusted for product inclusions, or to better address return reasons.

Elizabeth Oh — Associate Director, Digital, FRANKIE4
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What were the top products sold last month, broken down by refund rate? Compare: Online vs. POS Share of sales by product category vs YoY
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