THE B2C CRM

The AI-first B2C CRM for fast, effortless growth

Build lasting customer relationships with marketing and service—powered by unified data, personalised across all your channels, and now supercharged by AI agents to help your team go faster.

Meet K:AI

Get your launch-ready marketing plan in minutes with K:AI Marketing Agent

1. Enter your website2. Generate marketing plan3. Review and launch
Start fast with Marketing Agent

Service that drives revenue across B2C CRM

With Customer Agent, live support tools, and real-time data, you can resolve faster, sell smarter, and respond with the best offer, product, or answer on any channel.

Powering 176,000+ relationship-driven brands

Loop Earplugs logo.
Paul Smith logo in handwritten style.
Unilever logo in charcoal colour.
The Body Shop logo with stylised leaf design.
Vans logo in black text with stylised "V" extending over the other letters.
Coty logo in charcoal colour.
Glossier logo
Loop Earplugs logo.
Paul Smith logo in handwritten style.
Unilever logo in charcoal colour.
The Body Shop logo with stylised leaf design.
Vans logo in black text with stylised "V" extending over the other letters.
Coty logo in charcoal colour.
Glossier logo
Loop Earplugs logo.
Paul Smith logo in handwritten style.
Unilever logo in charcoal colour.
The Body Shop logo with stylised leaf design.
Vans logo in black text with stylised "V" extending over the other letters.
Coty logo in charcoal colour.
Glossier logo
Loop Earplugs logo.
Paul Smith logo in handwritten style.
Unilever logo in charcoal colour.
The Body Shop logo with stylised leaf design.
Vans logo in black text with stylised "V" extending over the other letters.
Coty logo in charcoal colour.
Glossier logo

Wait, a CRM for B2C?

Yes! Finally, one AI-first platform combining marketing, service, and analytics—for real-time personalisation, smarter decisions, and seamless growth.

AI that actually does the work

Have Klaviyo AI (K:AI) automate your marketing, power your support, and personalise every interaction.

Klaviyo marketing dashboard showing a welcome message and a pop-up sign-up form offering 10% off for new subscribers.

Marketing that carries the conversation

Reach your customers with smarter messages across channels.

Klaviyo dashboard showing a campaign flow with audience segmentation and scheduled emails and SMS for a new collection launch.

Service that solves and sells

Deliver personalised marketing and service that turns every interaction into a revenue opportunity.

Online shopping page for a "Cirrus workout set" priced at £95, featuring images of a woman exercising. A chat window with Klaviyo AI is visible.

Analytics that deliver your next win

Know what’s working and fix what’s not, without the noise.

Dashboard showing a business review with a conversion summary. £123,456 active on site, 12% increase from previous 7 days. Bar chart displays attributed and unattributed conversions from 15 Jan to 1 Feb.

CDP power that gives you the full data story

Unify all your data to get the 360-degree view of each customer and anticipate their wants.

Klaviyo profile interface showing subscription status for email, SMS, and mobile notifications. Activity log on the right.

Fuelling growth for brands that don’t settle

"Klaviyo’s advanced segmenting and analytics have helped us dramatically increase our email and SMS revenues."
Kathleen Loftus
ICONIC London
"We finally have deeper personalisation, smarter customer journeys, and more automated revenue coming through the door."
Saskia Dörr
Oatsome
"With Klaviyo, we could personalise everything from recommendations to high-converting follow-ups."
Andrew Cosh
Avant

350+ apps to connect your business to Klaviyo B2C CRM

Mindbody logo in lowercase black text.
BigCommerce logo with a stylised triangle design.
Magento Commerce logo with stylised "M" icon.
Salesforce Commerce Cloud logo.
A black silhouette of a person playing a guitar.
TikTok logo
Canva logo in black text.
Meta Platforms Inc. logo with a stylised infinity symbol next to the word "Meta".
Shopify logo featuring a shopping bag icon with an "S" and the word "shopify" in lowercase letters.
Prestashop logo with the tagline "a Fortidia Company".
Mindbody logo in lowercase black text.
BigCommerce logo with a stylised triangle design.
Magento Commerce logo with stylised "M" icon.
Salesforce Commerce Cloud logo.
A black silhouette of a person playing a guitar.
TikTok logo
Canva logo in black text.
Meta Platforms Inc. logo with a stylised infinity symbol next to the word "Meta".
Shopify logo featuring a shopping bag icon with an "S" and the word "shopify" in lowercase letters.
Prestashop logo with the tagline "a Fortidia Company".
Mindbody logo in lowercase black text.
BigCommerce logo with a stylised triangle design.
Magento Commerce logo with stylised "M" icon.
Salesforce Commerce Cloud logo.
A black silhouette of a person playing a guitar.
TikTok logo
Canva logo in black text.
Meta Platforms Inc. logo with a stylised infinity symbol next to the word "Meta".
Shopify logo featuring a shopping bag icon with an "S" and the word "shopify" in lowercase letters.
Prestashop logo with the tagline "a Fortidia Company".
Mindbody logo in lowercase black text.
BigCommerce logo with a stylised triangle design.
Magento Commerce logo with stylised "M" icon.
Salesforce Commerce Cloud logo.
A black silhouette of a person playing a guitar.
TikTok logo
Canva logo in black text.
Meta Platforms Inc. logo with a stylised infinity symbol next to the word "Meta".
Shopify logo featuring a shopping bag icon with an "S" and the word "shopify" in lowercase letters.
Prestashop logo with the tagline "a Fortidia Company".

Inspiring your next move with insights and resources

Why Klaviyo B2C CRM?

Klaviyo B2C CRM is the AI-first platform that brings marketing and service together in one place—powered by data—to create deeper, longer-lasting customer relationships.

Smiling person surrounded by icons representing various integrations, with text "Integration connected" and "Latest data sync: now".