What’s driving retail 
growth in 2025?

The most resilient retailers today aren’t chasing short-term wins. They’re focused on scaling smarter by simplifying their stacks and prioritising loyalty.



 

Rethink your brand’s growth plan with Klaviyo’s 2025 state of retail marketing report, your guide to unlocking profitable growth with fewer tools and better data.

 

Inside, you’ll learn:

  • Why brands are focused on keeping customers, not just finding new ones
  • How AI and automation are helping teams do more with less
  • Where retailers are cutting back on tools while boosting performance
Cover of "2025 State of Retail Marketing" by Klaviyo, featuring images of fashion items and people, with a focus on consumer behaviour.

Explore what separates today’s top-performing retailers from the rest

Get the guide that reveals the strategies helping retail brands deepen customer loyalty, increase margins, and build more sustainable growth in 2025.