What separates top B2C brands from the rest in 2025?

This year, top brands aren’t just optimising campaigns—they’re aligning teams, unifying platforms, and focusing on customer retention.

Klaviyo’s 2025 state of B2C marketing report uncovers what’s really driving results, backed by survey data from over 1,500 marketers worldwide.

Inside, you’ll learn:

 

  • Why marketing and service alignment is driving outsized performance
  • How tool consolidation is fueling personalisation at scale
  • Where customer experience and loyalty are overtaking acquisition

Explore the strategies driving smarter, stronger growth

Get the report that shows what’s working for the world’s top B2C brands—and how your team can apply it now.