Shape Republic boosts loyalty flow revenue by 343% through strategic program integration

---

Shape Republic is helping people live more nutritious and healthy lives, one delicious shake at a time. Its selection of tasty products helps people lose weight without sacrificing the satisfaction of a wholesome meal.

Their focus on creating loyal brand advocates led them to build a tech stack centred around their customers’ needs, winning Shape Republic the award for Best customer experience using integrations at The Klicks 2024.

*All stats courtesy of Shape Republic

Learn how Shape Republic integrated their dream tech stack to boost CLV

Objectives

Shape Republic wanted to evolve their loyalty program to support customers throughout their journey, increasing repurchase rates and customer lifetime value (CLV). The brand had 3 key goals:

1. Increase customer lifetime value by delivering personalised experiences throughout the customer journey
2. Grow program engagement by encouraging customer interactions with the loyalty program, driving higher engagement and repeat purchases
3. Implement consistent omnichannel experience to maximise program impact and reach

Strategy

To meet these objectives, Shape Republic tapped into Klaviyo’s integrations with Shopify, LoyaltyLion, Charles, Trustpilot, and Zendesk to reimagine their customer loyalty strategy.

This approach involved:

1. Highly segmented flows and emails with social proof and customer reviews, triggered by customer data like purchase history and loyalty status, ensuring timely, relevant messaging.
2. Feedback loops through flows that gauges customer sentiment through surveys and reviews to refine communication strategies, ensuring content and benefits remain engaging and relevant.

Omnichannel activation of customer data, like targeted WhatsApp campaigns through Klaviyo’s integration with Charles to promote the loyalty program and increase email subscribers.

“With Klaviyo as our central database, we can create a consistent customer experience to drive loyalty across our website, email, WhatsApp, social media, and direct mail,” said Laura Smolla, Senior CRM Manager at Shape Republic.

With Klaviyo as our central database, we can create a consistent customer experience to drive loyalty across our website, email, WhatsApp, social media, and direct mail.

Results

Shape Republic’s loyalty program overhaul was well worth it, leading to a 115% increase in points spent and 246% increase in referral revenue. 

Email was a huge component of this, increasing revenue from loyalty flows by 343%.

These strategies led to a 34% increase in customer lifetime value, underscoring the effectiveness of the loyalty program in building long-term customer relationships and driving sustained business growth.

Shape Republic’s comprehensive, integration-driven approach to loyalty has grown customer engagement and conversions, highlighting the value of integrating personalisation, rewards, and omnichannel consistency to earn customer loyalty.