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Customer Agent

Gift occasion memory & repeat gifting

Proactively re-engages gift buyers as a recurring occasion approaches, using past purchase context and live conversation to personalize this year's recommendation.

Nelson Haung — Sr. Director, Product Marketing, Klaviyo
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When the anniversary of a past gift purchase is approaching, proactively reach out to the customer. Reference what they bought last time, who it was for, and the occasion. Open a conversation asking if that occasion is coming around again and whether they would like help finding something this year. Use any context they share — new interests, updated budget, relationship details — to refine your recommendation. Write any new information about the gift recipient back to their profile to improve future gifting outreach.
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