Email and SMS
Launch data-driven campaigns and automations that drive more revenue. Rich segmentation offers precise targeting based on real-time customer behavior and analytics.
Experiences
Automate omnichannel customer experiences
Increase revenue and engagement by delivering personalized messages at key moments throughout the customer journey.
Optimize across channels
Use artificial intelligence to identify the most effective send time, frequency, and messages for each customer. Scale your marketing with precise omnichannel attribution across channels, including:
- SMS
- Forms
- Social targeting
- Push notifications
Build audience segments quickly
Define multidimensional, auto-updating segments based on any combination of real-time events, profile properties, and predicted values. Segment based on factors like:
- Location
- Tendency to use discounts
- Products viewed
- Purchase history
- Email and SMS engagement
- Any other kinds of data you integrate
Automate timely messages
Increase revenue and long-term loyalty by triggering personalized messages at key moments. Klaviyo One makes it easy to set up and customize automations, including:
- Welcome series based on acquisition source
- Browse abandonment based on cart value
- Repeat purchase and nurture flows for customer retention
- Win-back and cross-sell messages for re-engagement
- Back-in-stock and price drop alerts for VIP customers
- Happy birthday messages with discount offers
- Transactional order and shipping updates
- Direct mail, powered by webhooks
- Additional custom automations for any need
Personalize communication at scale
Drive more valuable relationships by delivering more relevant content. Quickly tailor messages with features including:
- One-click personalization based on individual customer profiles and real-time data
- Dynamic product recommendations based on purchase history and shopping behavior
- Insights like predicted customer lifetime value, churn risk, and expected date of next order, all fueled by machine learning
Create the ideal customer journey
Flexible templates
Quickly customize emails, automations, and forms that inspire action. Drag-and-drop templates make sophisticated design intuitive.
Customizable automations
Automate timely customer interactions with dozens of pre-built, ecommerce-ready flows—and quickly build custom automations to suit unique use cases.
Social ad targeting
Sync with Facebook and Instagram to reach ideal customers based on real-time data, multidimensional segments, and lookalike audiences.
Web forms
Collect subscribers, capture first-party data, and manage consent with flexible sign-up forms. Code-free templates include full-page interstitials, flyouts, and embedded and multistep designs.