Kickstart your SMS marketing program in 6 steps
Launching your SMS marketing channel doesn’t need to be intimidating. Klaviyo’s 6 step guide will help you plan for success, properly build an SMS list, begin sending, get more targeted, and of course, track it all back to revenue.
Why invest in SMS marketing?
Of US consumers made a purchase in 2022 from a text message.
Of US consumers who made a purchase in 2022 from a text messages did so 2-3 times.
Vision & strategy
Determine the vision for your SMS strategy, and answer questions including:
“Why is SMS right for your brand and your customers,” “What incentives will you use to encourage subscribers to join,” “How will your subscribers benefit from your SMS marketing program,” and “How will it differ from your email marketing program?”
Ensure your SMS marketing strategy meets legal and regulatory compliance requirements:
Which include subscribers explicitly opting-in to receive your SMS messages, an SMS opt-in that is separate from your email opt-in, and not sending to customers during local “quiet hours.” Don’t worry––Klaviyo takes care of a lot of this for you.
Launch sign up forms to collect phone numbers and create automated workflows:
Including sending welcome series, post-purchase series, and more. Then, we’ll dive into SMS marketing campaigns––which are some of the most successful for our SMS customers.