Why Klaviyo
- Overview
- Why Klaviyo
- Customers
- By Platform
- BigCommerce
- Commerce Cloud
- Magento
- PrestaShop
- Shopify
- ShopifyPlus
- WooCommerce
- Direct Integrations
Features
- Overview
- Features Overview
- What's New
- All Features
- Listen
  
  To drive growth you need to build strong relationships with customers by listening for, collecting, and storing all of their important information.
- Integrations
- Forms & Personalization
- Profiles
- Analyze
  
  For deeper customer insights that accelerate your business’ growth, you need resources to help you analyze trends and uncover opportunities.
- Segmentation
- Data Science
- Reporting
- Benchmarks
- Act
  
  Only when you have listened to and analyzed your customers can you truly communicate more personally and stand out from the competition.
- Automation
- Social Advertising
- Campaigns
- SMS
- Overview
- Features Overview
- What's New
- All Features
Pricing
Customer Success
- Overview
- Onboarding
- Customer Success
- Help Center
Resources
- Content
- COVID-19 Insights
- COVID-19 Strategies
- Blog
- Beyond Black Friday
- Ready Set Grow
- Teardowns
- Learn
- Webinars
- Live Training
- Events
- Guides
- Benchmark Reports
- Community Forum

Request Demo
Sign Up
Log In

SEO Audit Checklist

Use this search engine optimization (SEO) audit checklist below to ensure your site is properly optimized. The checklist includes over 80 points to check for, encompassing on-page SEO, off-page SEO, technical SEO, and social media.

On-page SEO

Unique titles

Title length 50-65 characters

Unique description

Description 50-300 characters

Unique URL structure

Unique logo

Short 3-5 word URLs

Custom content

H1 in site content

H2 and H3 subheadings

Keywords in title

Keywords in meta description

Keywords in heading tags

Keywords in URL

Keyword in first 200 characters

Keywords in alt text

Favicon

Fresh content

Internal linking in content

Varied anchor text

CTA on each blog post

Geographic targeting

Site search

Rich snippets

Schema markup

Optimized URL structure with redirects

No noindex tags

No thin content

Google search console setup

Pillar/10x/Hub&Spoke

Strategic keyword usage

No duplicate content

No duplicate descriptions

No duplicate title tags

Unique titles

rel=canonical in place

No broken links

Optimized 404 page

Using Google AMP

Important pages linked from home

User sitemap

XML sitemap

XML sitemap submitted

Image sitemap

No orphan pages

Blog

Comments on blog

Related posts on blog

Breadcrumbs on all pages

Robots.txt

Sitemap link in robots.txt

Responsive/mobile friendly

SSL enabled

Only 1 site version browsable

Google Analytics used

Consider pages indexed

Check for Google Search Console errors

Check mobile homepage load speed

Check desktop homepage load speed

Check Pingdom page speed

Check GTMetrix speed

Consider last crawl by Google

Off-page SEO

Review inbound links

Review followed inbound links

Review linking root domains

Consider spam score

Consider domain authority

Consider domain privacy

Consider domain page

Consider guest posts published

Social media

Social media buttons on all pages

Facebook business page

Google My Business page optimized

Instagram page

LinkedIn page

Twitter page

YouTube page

Pinterest page

Reviews

On site reviews (business)

On site reviews (product)

Yelp reviews

Google reviews

Misc. site reviews

Amazon reviews

Download SEO Audit Checklist as PDF

Looking for more information?

Learn more about the fundamentals of SEO for ecommerce and how to use this checklist in your broader optimization strategy.

Platforms

Klaviyo for Shopify
Klaviyo for Shopify Plus
Klaviyo for BigCommerce
Klaviyo for Commerce Cloud
Klaviyo for Magento
Klaviyo for WooCommerce
Klaviyo for PrestaShop
Direct Integrations

Partners

Klaviyo Partner Programs
Agency Partner Directory
Integrations Library

Useful Things

COVID-19 Insights
COVID-19 Strategies
Events
Email Template Builder
API Docs
Get Help
Community Forum

About

Who We Are
Newsroom
Careers - We're Hiring
Engineering Blog
Design Blog
Contact Us

© 2021 Klaviyo ®
Terms and Privacy
Manage Cookies

Create more valuable brand experiences with deep personalization.
Nurture customer relationships with powerful automation.
Fuel ongoing growth with flexible testing and predictive analytics.
And it’s all scalable, so no matter how big you get, you’ll never outgrow Klaviyo.

Get started for free today

Dive in and start using real-time marketing data to drive more growth through email, SMS, social ads, and more.

Already have an account? Log in.

Name

Email

Password

Company Name

Telephone

Number of Contacts

0 - 1K
1K - 3K
3K - 5K
5K - 25K
25K - 50K
50K - 100K
100K - 200K
200K - 300K
300K - 400K
400K - 500K
500K - 750K
750K - 1M
1M+

Tell me more. Sign me up for Klaviyo’s newsletter!

I'm an agency signing up for my client.

I would like a live consultation/walkthrough.

By submitting this form, you agree to the Terms of Service and Privacy Policy.

©2021 All Rights Reserved. Klaviyo^®

Create more valuable brand experiences with deep personalization.
Nurture customer relationships with powerful automation.
Fuel ongoing growth with flexible testing and predictive analytics.
And it’s all scalable, so no matter how big you get, you’ll never outgrow Klaviyo.

Get a personalized demo

Find out how Klaviyo can help your business grow with a product walkthrough and consultation.

Name

Work Email

Company Name

Telephone

Company URL

Number of Contacts

0 - 1K
1K - 3K
3K - 5K
5K - 25K
25K - 50K
50K - 100K
100K - 200K
200K - 300K
300K - 400K
400K - 500K
500K - 750K
750K - 1M
1M+

Which Products Interest You?

Klaviyo for Email
Klaviyo for SMS
Both

Platform

No active integration
Shopify
Shopify Plus
WooCommerce
BigCommerce
Magento
Magento 2
OpenCart
Salesforce Commerce Cloud
Direct/Custom Integration
Other

Tell me more. Sign me up for Klaviyo's newsletter!

By submitting this form, you agree to the Terms of Service and Privacy Policy.

Thanks for your interest in Klaviyo.

You'll receive an email from us within a few hours to schedule your personalized Klaviyo demo.

©2021 All Rights Reserved. Klaviyo^®

Estimate your ROI

Calculate your potential return based on the median ROI of similar-sized companies in your industry that use Klaviyo.

Email List Size

Annual Ecommerce Sales

$0 - $500K
$501K - $1MM
$1MM - $5MM
$5MM - $20MM
$20MM - $50MM
$50MM+

Please make a selection to calculate your ROI

Industry

Apparel & Accessories
Automotive
Food & Beverage
Health & Beauty
Housewares, Home Furnishings, & Garden
Jewelry
Toys & Hobbies
Other

$0

Monthly Klaviyo Cost

$0

Estimated Monthly ROI

These returns are not a guarantee of how much money you can make using the Klaviyo platform.

Ready to start using Klaviyo?

Get Started for Free