SEO Audit Checklist
Use the SEO Audit checklist below to ensure your site is properly optimized. The checklist includes over 80 points to check for, encompassing on-page SEO, off-page SEO, technical SEO, and social media.
| On-Page SEO | Off-Page SEO | |
|---|---|---|
| Unique titles | No duplicate content | Review Inbound Links |
| Title length 50-65 characters | No duplicate descriptions | Review followed inbound links |
| Unique Description | No duplicate title tags | Review linking root domains |
| Description 50-300 characters | rel=canonical in place | Consider spam score |
| Unique URL structure | No broken links | Consider domain authority |
| Unique logo | Optimized 404 page | Consider domain privacy |
| Short 3-5 word URLs | Using Google AMP | Consider domain age |
| Custom content | Important pages linked from home | Consider guest posts published |
| H1 in site content | User sitemap | |
| H2 and H3 subheadings | XML Sitemap | |
| Keywords in title | XML sitemap submitted | Social Media |
| Keywords in meta description | Image sitemap | Social media buttons on all pages |
| Keywords in heading tags | No Orphan Pages | Facebook business page |
| Keywords in URL | Blog | Google my business page optimized |
| Keyword in first 200 characters | Comments on blog | Instagram page |
| Keywords in alt text | Related posts on blog | LinkedIn page |
| Favicon | Breadcrumbs on all pages | Twitter page |
| Fresh content | Robots.txt | Youtube Page |
| Internal linking in content | Sitemap link in robots.txt | Pinterest page |
| Varied anchor text | Responsive/mobile friendly | |
| CTA on each blog post | SSL enabled | |
| Geographic targeting | Only 1 site version browsable | Reviews |
| Site search | Google analytics used | On site reviews (business) |
| Rich snippets | Consider pages indexed | On site reviews (products) |
| Schema markup | Ensure Google search console is setup | Yelp reviews |
| Optimized URL structure with redirects | Check for Google search console errors | Google reviews |
| No noindex tags | Check mobile homepage load speed | Misc. site reviews |
| No thin content | Check desktop homepage load speed | Amazon reviews |
| Google search console setup | Check Pingdom page speed | |
| Pillar/10x/Hub&Spoke | Check GTMetrix speed | |
| Strategic keyword usage | Consider last crawl by Google |
Looking for more information?
Check out our SEO for Ecommerce article that explains several SEO best practices you can put into place right away.