SEO Audit Checklist

Use the SEO Audit checklist below to ensure your site is properly optimized. The checklist includes over 80 points to check for, encompassing on-page SEO, off-page SEO, technical SEO, and social media.

On-Page SEO Off-Page SEO
Unique titles No duplicate content Review Inbound Links
Title length 50-65 characters No duplicate descriptions Review followed inbound links
Unique Description No duplicate title tags Review linking root domains
Description 50-300 characters rel=canonical in place Consider spam score
Unique URL structure No broken links Consider domain authority
Unique logo Optimized 404 page Consider domain privacy
Short 3-5 word URLs Using Google AMP Consider domain age
Custom content Important pages linked from home Consider guest posts published
H1 in site content User sitemap
H2 and H3 subheadings XML Sitemap
Keywords in title XML sitemap submitted Social Media
Keywords in meta description Image sitemap Social media buttons on all pages
Keywords in heading tags No Orphan Pages Facebook business page
Keywords in URL Blog Google my business page optimized
Keyword in first 200 characters Comments on blog Instagram page
Keywords in alt text Related posts on blog LinkedIn page
Favicon Breadcrumbs on all pages Twitter page
Fresh content Robots.txt Youtube Page
Internal linking in content Sitemap link in robots.txt Pinterest page
Varied anchor text Responsive/mobile friendly
CTA on each blog post SSL enabled
Geographic targeting Only 1 site version browsable Reviews
Site search Google analytics used On site reviews (business)
Rich snippets Consider pages indexed On site reviews (products)
Schema markup Ensure Google search console is setup Yelp reviews
Optimized URL structure with redirects Check for Google search console errors Google reviews
No noindex tags Check mobile homepage load speed Misc. site reviews
No thin content Check desktop homepage load speed Amazon reviews
Google search console setup Check Pingdom page speed
Pillar/10x/Hub&Spoke Check GTMetrix speed
Strategic keyword usage Consider last crawl by Google


Looking for more information?

Check out our SEO for Ecommerce article that explains several SEO best practices you can put into place right away.