Why Klaviyo
- Overview
- Why Klaviyo
- Customers
- By Platform
- BigCommerce
- Commerce Cloud
- Magento
- PrestaShop
- Shopify
- ShopifyPlus
- WooCommerce
- Direct Integrations
Features
- Overview
- Features Overview
- What's New
- All Features
- Listen
  
  To drive growth you need to build strong relationships with customers by listening for, collecting, and storing all of their important information.
- Integrations
- Forms & Personalization
- Profiles
- Analyze
  
  For deeper customer insights that accelerate your business’ growth, you need resources to help you analyze trends and uncover opportunities.
- Segmentation
- Data Science
- Reporting
- Benchmarks
- Act
  
  Only when you have listened to and analyzed your customers can you truly communicate more personally and stand out from the competition.
- Automation
- Social Advertising
- Campaigns
- SMS
- Overview
- Features Overview
- What's New
- All Features
Pricing
Customer Success
- Overview
- Onboarding
- Customer Success
- Help Center
Resources
- Content
- COVID-19 Insights
- COVID-19 Strategies
- Blog
- Beyond Black Friday
- Ready Set Grow
- Teardowns
- Learn
- Webinars
- Live Training
- Events
- Guides
- Benchmark Reports
- Community Forum
- 7 Superb Storytelling Examples to Inspire Your Marketing Campaigns
- How to Increase UK Customer Retention with Subscriptions

SEO Audit Checklist

Use the SEO Audit checklist below to ensure your site is properly optimized. The checklist includes over 80 points to check for, encompassing on-page SEO, off-page SEO, technical SEO, and social media.

On-Page SEO		Off-Page SEO
Unique titles	No duplicate content	Review Inbound Links
Title length 50-65 characters	No duplicate descriptions	Review followed inbound links
Unique Description	No duplicate title tags	Review linking root domains
Description 50-300 characters	rel=canonical in place	Consider spam score
Unique URL structure	No broken links	Consider domain authority
Unique logo	Optimized 404 page	Consider domain privacy
Short 3-5 word URLs	Using Google AMP	Consider domain age
Custom content	Important pages linked from home	Consider guest posts published
H1 in site content	User sitemap
H2 and H3 subheadings	XML Sitemap
Keywords in title	XML sitemap submitted	Social Media
Keywords in meta description	Image sitemap	Social media buttons on all pages
Keywords in heading tags	No Orphan Pages	Facebook business page
Keywords in URL	Blog	Google my business page optimized
Keyword in first 200 characters	Comments on blog	Instagram page
Keywords in alt text	Related posts on blog	LinkedIn page
Favicon	Breadcrumbs on all pages	Twitter page
Fresh content	Robots.txt	Youtube Page
Internal linking in content	Sitemap link in robots.txt	Pinterest page
Varied anchor text	Responsive/mobile friendly
CTA on each blog post	SSL enabled
Geographic targeting	Only 1 site version browsable	Reviews
Site search	Google analytics used	On site reviews (business)
Rich snippets	Consider pages indexed	On site reviews (products)
Schema markup	Ensure Google search console is setup	Yelp reviews
Optimized URL structure with redirects	Check for Google search console errors	Google reviews
No noindex tags	Check mobile homepage load speed	Misc. site reviews
No thin content	Check desktop homepage load speed	Amazon reviews
Google search console setup	Check Pingdom page speed
Pillar/10x/Hub&Spoke	Check GTMetrix speed
Strategic keyword usage	Consider last crawl by Google

Download SEO Audit Checklist as PDF

Looking for more information?

Check out our SEO for Ecommerce article that explains several SEO best practices you can put into place right away.