SEO Audit Checklist
Use the SEO Audit checklist below to ensure your site is properly optimized. The checklist includes over 80 points to check for, encompassing on-page SEO, off-page SEO, technical SEO, and social media.
Use the SEO Audit checklist below to ensure your site is properly optimized. The checklist includes over 80 points to check for, encompassing on-page SEO, off-page SEO, technical SEO, and social media.
On-Page SEO | Off-Page SEO | |
---|---|---|
Unique titles | No duplicate content | Review Inbound Links |
Title length 50-65 characters | No duplicate descriptions | Review followed inbound links |
Unique Description | No duplicate title tags | Review linking root domains |
Description 50-300 characters | rel=canonical in place | Consider spam score |
Unique URL structure | No broken links | Consider domain authority |
Unique logo | Optimized 404 page | Consider domain privacy |
Short 3-5 word URLs | Using Google AMP | Consider domain age |
Custom content | Important pages linked from home | Consider guest posts published |
H1 in site content | User sitemap | |
H2 and H3 subheadings | XML Sitemap | |
Keywords in title | XML sitemap submitted | Social Media |
Keywords in meta description | Image sitemap | Social media buttons on all pages |
Keywords in heading tags | No Orphan Pages | Facebook business page |
Keywords in URL | Blog | Google my business page optimized |
Keyword in first 200 characters | Comments on blog | Instagram page |
Keywords in alt text | Related posts on blog | LinkedIn page |
Favicon | Breadcrumbs on all pages | Twitter page |
Fresh content | Robots.txt | Youtube Page |
Internal linking in content | Sitemap link in robots.txt | Pinterest page |
Varied anchor text | Responsive/mobile friendly | |
CTA on each blog post | SSL enabled | |
Geographic targeting | Only 1 site version browsable | Reviews |
Site search | Google analytics used | On site reviews (business) |
Rich snippets | Consider pages indexed | On site reviews (products) |
Schema markup | Ensure Google search console is setup | Yelp reviews |
Optimized URL structure with redirects | Check for Google search console errors | Google reviews |
No noindex tags | Check mobile homepage load speed | Misc. site reviews |
No thin content | Check desktop homepage load speed | Amazon reviews |
Google search console setup | Check Pingdom page speed | |
Pillar/10x/Hub&Spoke | Check GTMetrix speed | |
Strategic keyword usage | Consider last crawl by Google |
Check out our SEO for Ecommerce article that explains several SEO best practices you can put into place right away.