Third-party data

is a crutch. Discover a

better way to grow.

A confident businesswoman on the cover of an ebook, "A tactical guide to marketing with zero- and first-party data"
What’s in the ebook?
A reality check for the challenges brands face, specific strategies for overcoming those challenges, and real-life examples of how leading brands are doing it right—with email, SMS, and customer data.

Own your data, own your growth™

As digital ad prices shoot up and privacy changes disrupt, how can you grow sustainably? Zero- and first-party data.

Collect more Customer-First Data™

Your online store is the obvious source of data, but the list of Customer-First Data sources is longer than you may think.

Use data to personalize at scale

You’ve got a wealth of data at your disposal. Use it to grow your business. See 7 unique ways to personalize at scale.

“Renting attention span in your customers’ news feeds is not the primary driver of your business.”
Ben Zettler, digital marketing and ecommerce consultant
“With targeting options reduced on several ad platforms, [first-party data] is rapidly becoming the only way to reach them.”
Trisha Okubo, co-founder of Maison Miru
“As leveraging your first-party data to grow your brand becomes even more important, Klaviyo is built to effectively support that.”
Deepa Gandhi, co-founder and COO of Dagne Dover
Coworkers in a modern office gather at a long wooden table, talking and flipping through books
A close-up shot of an ear sporting a cartilage piercing and two stud earrings
A man sitting on steps outside a building, holding a Dane Dover bag in his hand
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Klaviyo unites email, SMS, and data for powerful growth

Seamless integration with online stores

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A confident businesswoman on the cover of an ebook, "A tactical guide to marketing with zero- and first-party data"