Third-party data
is a crutch. Discover a
better way to grow.

A confident businesswoman on the cover of an ebook, "A tactical guide to marketing with zero- and first-party data"

What’s in the ebook?

A reality check for the challenges brands face, specific strategies for overcoming those challenges, and real-life examples of how leading brands are doing it right—with email, SMS, and customer data.

Own your data, own your growth™

As digital ad prices shoot up and privacy changes disrupt, how can you grow sustainably? Zero- and first-party data.

Collect more Customer-First Data™

Your online store is the obvious source of data, but the list of Customer-First Data sources is longer than you may think.

Use data to personalize at scale

You’ve got a wealth of data at your disposal. Use it to grow your business. See 7 unique ways to personalize at scale.

Klaviyo unites email, SMS, and data for powerful growth

Seamless integration with online stores
A confident businesswoman on the cover of an ebook, "A tactical guide to marketing with zero- and first-party data"