Overdose Digital partners with Klaviyo to help merchants build successful, profitable relationships with their customers

Overdose Digital, an agency of self-identified “complete commerce consultants,” takes a platform-agnostic approach to giving high-performing B2C and B2B merchants an advantage in the digital arena.

Since launching in 2016 in Auckland, New Zealand, the agency has grown to over 400+ employees, servicing merchants across Asia Pacific, North America, and beyond.

To date, they’ve partnered with big names like Atomic Ski, FRANKIE4, and Sportscraft.

Learn how Klaviyo enables an immediate performance lift for Overdose Digital’s clients

Problem

Email and SMS marketing is nothing new for ecommerce businesses. But many of Overdose Digital’s clients struggle to maximise these powerful marketing channels.

“Our goal is to help merchants consistently build value through their most successful, profitable, and closest connection to their customers through SMS and email,” says Paul Pritchard, group CEO at Overdose Digital.

To avoid getting lost in customers’ crowded inboxes, Overdose Digital’s clients need to deliver relevant, timely messages that are worth opening rather than swiping away to the trash.

Adding to this, for many of Overdose Digital’s clients, costly, inflexible legacy tech stacks make gaining a holistic view of each customer’s behaviours, interests, and preferences challenging.

With armfuls of tools that don’t speak to each other and the retirement of cookies looming, what Overdose Digital’s clients need is a powerful automation platform that consolidates customer data, offers flexible, reliable integrations, and suits a wide range of industries and use cases.

Solution

Overdose Digital continues to partner with Klaviyo to help ecommerce businesses succeed and scale with effective email and SMS marketing.

With Klaviyo, Overdose Digital can tap into 350+ pre-built integrations in minutes, including Gorgias, Tapcart, and AfterShip.

Klaviyo also empowers the Overdose Digital team to set up custom metrics for each client and provide them with a holistic, 360-degree view of their customers. From there, the team can easily create segments, design bespoke flows, and deliver personalised, relevant SMS and email messages with granular precision.

Klaviyo’s ease of use and rich platform functionality mean the Overdose Digital team can now reinvest their time into more strategic initiatives, thinking bigger on behalf of their clients with a frictionless, user-oriented platform and a true collaborator by their side.

“Klaviyo offers really expansive opportunities for us to help clients get more out of their marketing efforts,” says Lauren Smith, APAC marketing automation lead at Overdose Digital. “What’s really exciting for us is that we can customise and build bespoke automated flows to meet each client’s unique needs, with no limits on complexity or scalability.”

Klaviyo offers really expansive opportunities for us to help clients get more out of their marketing efforts. What’s really exciting for us is that we can customise and build bespoke automated flows to meet each client’s unique needs, with no limits on complexity or scalability.

Strategy

Since teaming up with Klaviyo, Overdose Digital has effectively built optimised retention machines for their clients by:

• Leveraging Klaviyo’s suite of A/B testing tools to design and implement tests in clients’ flows 5x quicker than they could in a competitor platform, according to Smith.
• Tapping into advanced automated flows that allow teams to customise messaging, recommendations, and timing based on an infinite number of triggers and actions.

As part of Klaviyo’s Partner Advisory Council, Overdose Digital has experienced firsthand Klaviyo’s commitment to collaboration and innovation.

“Klaviyo helps us create sticky relationships with our clients,” says Pritchard. “When merchants engage with us, they expect an immediate rise in conversion rate and revenue. Klaviyo is one of a handful of products that we can truly say has an immediate uplift on those metrics.”

Klaviyo helps us create sticky relationships with our clients. When merchants engage with us, they expect an immediate rise in conversion rate and revenue. Klaviyo is one of a handful of products that we can truly say has an immediate uplift on those metrics.