What Attendees Learned at Klaviyo’s San Francisco Workshop


The Klaviyo team recently visited the Bay Area for Klaviyo:SF. Over the course of two days, nearly 70 people came to one of these intimate one-day events at the Bluxome Street Winery in downtown San Francisco. 

The workshops, which Klaviyo hosts regularly in cities across the country, give attendees the opportunity to learn from and network with experts in the ecommerce community. (Fun fact, we recently hosted our first international workshop in London!). 

There’s nothing like meeting customers and other ecommerce experts in-person, so it’s a real pleasure to host these workshops for the Klaviyo community. 

Wondering what you can expect from a workshop? Here’s a peek at what happened in San Francisco. 

People from many different industries, all with various levels of experience, joined us for Klaviyo:SF (and that’s been the case with all of the workshops across the country). Designed to provide you with actionable takeaways you can put into practice the day you get back to your office, attendees learned all about Klaviyo platform-specific tips, tricks, and strategies, as well as how to make the most of their data, how to integrate their various tools with Klaviyo, how to send compelling messages to their customers, and much more.

Here are some of the topics covered at the event:

  • Marissa Petteruti, a technical writer at Klaviyo, spoke about how you can use things like your integrations, forms, and more to listen better to your customers every day.
  • Next up, Eric Silberstein, Klaviyo’s vice president of data science, talked about how you can use predictive analytics to get to know your customers at scale.
  • After a delicious lunch, Zach Wooster, manager of customer success, spoke about personalizing the customer experience.
  • Following a few roundtable discussions, Colleen Farrell, Klaviyo’s manager of customer support, presented a look at Klaviyo’s roadmap, including new features and tools that will be coming later this year.
  • And yes, in case you were wondering, each day ended with some wine!

Attendees didn’t just learn from speakers. They also had the opportunity to chat one-on-one with Klaviyo experts during a time of their choice at the event.

Attendees also joined roundtable discussions—one was based on the different industries attendees worked in, the other was based on their different levels of experience. Moderated by a Klaviyo expert, the roundtables gave attendees more time to engage with one another and learn best practices, tips, and strategies from people who may have faced some of the same challenges. 

Throughout the presentations and conversations, one of the key themes was how critical it is for brands to take ownership of their growth and get more control over the customer experience. 

Building relationships with customers online shouldn’t be any different than it is in-person, and it doesn’t have to be given how powerful a brand’s own digital channels can be. Brands can use their own channels to engage customers, but to do so effectively, they need the ability to listen to their customers, process and understand what they’re saying (directly and indirectly), and act on that insight in real-time.

This concept of “owned marketing” was a hot topic and one that will continue next month at Klaviyo’s flagship event, Klaviyo:BOS—one-of-a-kind event that’ll help you take your ecommerce marketing to the next level.

Overall, the feedback from the Klaviyo:SF workshop was exceptionally positive. 

  • “Love these workshops – always learning new things!”
  • “Just yesterday our team talked about CLV and how to use it …. and here we are … got the answers.”
  • “I’m becoming a Klaviyo fan. 🙂 N.Z.”
  • “I liked getting to chat through some issues other brands are facing as its similar to what we’re seeing.”

Stay tuned for more workshop dates to be announced. Next up, we’re headed home to Boston to get ready for Klaviyo:BOS which will take place on September 25-26. 

Klaviyo:BOS brings together hundreds of the most innovative, fastest-growing direct to consumer (DTC) brands on the planet, along with industry thought leaders, partners, and expert product specialists who’ll share real-world examples and actionable strategies that’ll help you own the entire customer experience and grow your brand. 

Wondering if it’s worth making the trek to Boston? Here are seven reasons you should come to Klaviyo:BOS. 


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