Quick & Easy Profile Data Exports

As marketers we need quick and easy access to our data to help us make the best possible marketing decisions. Sometimes this means pulling profile data so you can understand who you’re targeting and why. Maybe you’re pulling a list of recent purchasers so you can assess their click data or exporting the addresses of all your profiles to understand where your contacts live and target by location. Whatever the reason, you should have the ability to export just the profile data that’s relevant to your purpose. With that in mind, we’ve introduced custom exports to lists and segments. With this new export feature you can:

  1. Export the property data that matters. The custom exports page displays all the property data in your account. Just scan or search for the properties that are most important to you, select them, and then export.
  2. Toggle between Klaviyo and Non-Klaviyo Properties. It’s easy to rack up profile properties in your account as your business grows. Selective exports give you the ability to easily toggle between Klaviyo special properties and the custom properties that you’ve created for yourself.
  3. See every single profile property at a glance. You now have the ability to see every profile property in your account in one place. This is great for understanding what data you have available to you and if there are any duplicative properties in your account that should be addressed.
  4. Ensure you’re exporting the right things. If you ever need a refresher on what data is related to a given profile property, you can look to the right of the property name to see an example of its data.

Now it’s easier than ever to get relevant property data out of your account on the fly. With the new custom exports feature, you can pick the properties you want and go. No more chugging through massive CSV files trying to find the 2 things you care about.

As always, if you have any feedback or ideas, please send an email to product@klaviyo.com with the subject line “I have an idea!”.

Tyler Pietri
Tyler Pietri is a Product Manager at Klaviyo. She focuses on the Template Builder is excited to make the process of creating beautiful emails easier and faster for marketers. Prior to joining Klaviyo she worked as a Business Intelligence Engineer and is currently working towards a Masters Degree in Data Science.
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