How Nomad Grew Their Email Marketing Revenue from 2% to 20% of Total Revenue Using Segmentation and Facebook Ads
Klaviyo’s advanced segmentation tools are a huge asset to ecommerce stores, and nobody knows this better than tech gadget company, Nomad. Nomad began in 2012 as a Kickstarter campaign for a portable phone charger shaped like a credit card. They’ve since expanded their product offering and laid down more permanent roots in the form of an ecommerce store, built with Shopify Plus.
While Nomad’s products are also sold in retail stores like Best Buy, the majority of their sales take place online. Since adopting Klaviyo in 2014, Nomad’s revenue from email marketing has grown from just 2% of their total annual revenue to nearly 20%.
To read more about how Nomad leverages segments in Klaviyo to drive revenue through both email marketing and Facebook ads, head over to our website for the full case study.