Newsletter content ideas for your ecommerce store

Keeping your newsletter content fresh can be as time-consuming as a full-time job. If you’re struggling to stay on top of finding new and interesting ways to keep your list newsletter list engaged, here are ten newsletter content ideas you can use for your ecommerce store.

Share your blog posts

This is low hanging fruit, for sure If you are already regularly posting to a blog, be sure to share each post with your newsletter list. Alternatively, you could also share news or mentions from other publications.

Provide updates & reminders

Providing helpful updates and reminders is a great way to utilize your newsletter. Just be sure that the messages you’re sending are indeed helpful and not spammy or redundant. Helpful reminders might include a cut-off date for shipping around a holiday or a reminder to use a discount offer/code before the promotion period ends.

Hold a contest

Most people love the feeling of winning and getting something for nothing. A contest is a great opportunity to build excitement with your newsletter and it’s also an awesome way to thank your customers. 

This contest from Dover Saddlery is a perfect choice for their audience of equestrians who would likely be ecstatic over tickets to one of the biggest horse events of the year.

The final countdown

Countdowns are great to use in newsletter especially for non-holidays. They can provide a sense of urgency without being overly pushy. This gentle nudge from Tuckernuck is a great reminder that there isn’t too much time left to pick your holiday outfit.  

If you’re looking to use a countdown timer in your emails with Klaviyo, you can check out how to here.

Interviews, Q&As, and influencer stories

Interviews, Q&As, and influencer stories are all awesome, easy to produce pieces of content. For this interview series, men’s clothing retailer Huckberry interviewed another influencer in the men’s apparel space. These types of interviews are great because they not only add a human feel to your newsletter content but also cross-promote some of the products that Huckberry sells on their site.

Timesaving tip: Create a form (like Google forms) to collect all the responses and fire it off to interviewees as need.  

Curate a social media roundup

If celebrities or influencers are promoting themselves with your product, a social media roundup is a great way to repurpose the content that’s already in the wild. 

This email from Bandier is awesome because it makes the shopping experience seamless for newsletter subscribers.

Start a video series

Five years ago, Gary Vaynerchuk started WineLibrary TV, a seemingly low-frills video series where he would talk about wine. It grew his family’s wine shop from a $4 million dollar business to a $45 million dollar business in just five years. With over 1,000 episodes of wine library recorded, this is a killer example of how content can transform a business.

Learn more about using video in email marketing here (and some ideas to get you started).

Create a checklist

You know what’s a pain in the butt? Doing your taxes. When I recently received a checklist in the mail from H&R Block of all the documents and information I needed for my taxes it was awesome because it was so helpful and timely. A checklist could be used for just about any business. Sell camping gear? Make a packing checklist. Sell cleaning supplies? A spring cleaning checklist would be helpful.

Say thank you

Take time to send a thank you to all of your customers. This video from Birchbox, goes a step further with a super personal thank you from a number of employees.

Ask for feedback

While newsletters can be great for building revenue, they can also be a great way to get feedback from your customers. Send a periodic email to your newsletter (or a segment of your newsletter) to solicit feedback. Sweeten the deal by offering a discount or prize for submissions. 

Have you seen any amazing newsletter content recently? Tell us more in the comments below.

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