Klaviyo Raises $1.5M to Hire & Build Best Ecommerce Email Platform

When we started Klaviyo, we set out to build a real business – one that significantly improved the way businesses communicated with customers and was profitable – and over our history, that has remained true.

For the last 15 years, email platforms have been focused on sending everyone the same message. Most email services know your email address and your name. Not very exciting stuff – and even if you figure out how to get interesting data into your marketing software, integrating that data into emails — other than cosmetic changes like updating the subject line to include someone’s name — is really hard. So the result is, you look at your inbox, and most of the emails are still generic and uninspiring.

From the start, Klaviyo’s focus was finding ways to get interesting data into your marketing software easily. Like no engineers, no code, no importing Excel files easy. We’ve built over three dozen one click integrations with interesting data sets. And we’ve gotten really good at building those integrations. Off the back of this data, we’ve built great features like revenue tracking, realtime product recommendations and automatic recommendations to take email to the next level, and coupled that with the email tools people are used to — a drag and drop email editor, A/B testing, etc. — and built a complete email platform that can actually create great email experiences.

Today, we’re excited to announce that we’ve raised $1.5M from Accomplice ventures (formerly Atlas) exclusively to hire more great people and bring ecommerce businesses one amazing platform to send all of their emails.

You’ll continue to see exciting developments over the coming months as we take this vision further, and whether you’re a great potential addition to the Klaviyo team or an ecommerce store, we’d love to hear from you.  Email should be way better.

Andrew and Ed


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  • Congrats! We love your software at http://www.orangemud.com!

  • Great work guys, your software is by far the best for ecommerce stores- no-one can touch you in terms of recording revenue per email in an automation sequence, a big part of what we do for customers at funnelengine.com

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