Klaviyo Launches Intelligent Custom Groups to Drive Better Customer Outreach

We’re excited to launch our new custom groups feature to let you better understand your customers and to help you take automated action in real-time – without the need to link multiple data sources, write complicated queries or manually pull email lists.

These new features empower your business to easily identify groups of your customers based on their usage, purchases and all of the other interactions they have with you – based not just on what they are doing, but also on what they aren’t doing – and then to setup rules to automatically target customers who fall into that group with emails (both now and in the future). Here are a few examples of key custom groups that can help drive significant value:

  • Software firms:
    • New users approaching the end of the free trial who haven’t logged in in the last few days
    • Existing users who haven’t used recently launched advanced features
    • Any user who has logged multiple support requests in the last two weeks
  • Ecommerce firms:
    • All customers who haven’t purchased in the last 6 months
    • Customers who haven’t recently purchased but have been reading marketing emails
    • First-time purchasers who purchase over $50 of products

Once identified, each group will be automatically updated (so each new user will automatically appear if they meet the group criteria). Furthermore, you can create automated email campaigns to directly target users as soon as they are added to a group – allowing you to tie your emails directly to what people are doing.

Once our clients have used our javascript snippet, 3rd party integrations or our straightforward API to create a real-time data feed in Klaviyo, browsing is as easy as picking the group you want to see: 

From there, you have a real-time list of customers, and can even use our analysis to better understand their behavior.

Want to see it in action? Sign up for a free trial and will get you running in no time.


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