iOS Push Notifications in Flows and Campaigns

While email remains one of the best ways to connect with customers, push notifications provide marketers another channel to reach people who prefer other methods of communication. For brands with a native mobile application, push notifications often result in higher engagement than even the most personalized and targeted emails.

Today, we are extending the ability send relevant communications through Klaviyo to include iOS push notifications, both as Push Campaigns and automated Push Flow Actions.

Push Notification Campaigns

Now sending a push campaign is as easy and effective as sending an email campaign. You can send push notification campaigns through your native iOS app to any recipients who have chosen to accept push notifications. Using our segmentation engine, you can build highly targeted lists of mobile recipients and ensure that they receive your content through their chosen channel. Just like with email campaigns, you can quickly preview messages and easily schedule push campaigns.

Push Notification Flow Actions

Your mobile notifications should be as targeted and timely as your email messages, and with the Klaviyo visual flow builder they are. Push notifications can be automatically sent in triggered flows by being added as a separate flow action. You can even split your flows based on Push-specific details, like whether you have collected a recipient’s push token, making it easy to split your customer journey into distinct push paths and email paths. Variables and tags can be added to push messages to personalize them, just like in emails.

What Now?

If you would like to send push notifications through Klaviyo, first ensure that you are ready and meet the following criteria:

  1. Make sure you have your own native mobile iOS app
  2. Generate a Push SSL Certificate from Apple that will be uploaded to Klaviyo
  3. Install the Klaviyo SDK, and set up event tracking and push notifications in your iOS app

Once you are ready to go, contact your Account Manager or email success@klaviyo.com and we’ll help get you set up.

We’d also love to hear from you about other ways to improve our product. If you have any ideas or suggestions, please email us at product@klaviyo.com with the subject line “I have an idea!”

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