How to use Ecommerce Email Marketing to Grow your Sales by 25%

Andrew Youderian just posted an interview we did with him on his excellent Ecommerce Fuel where we discuss how many Ecommerce email marketing can drive a major sales benefit for stores.

Too many Ecommerce businesses think about email marketing primarily as newsletters but there’s a ton of low hanging fruit that any store can grab with less effort.  A few of the emails that every store should consider sending:

  • Post-purchase Follow-ups if a customer hasn’t come back in the next six months
  • Personal Thank You’s to VIP customers
  • Newsletter Only Special Offers to customers on the newsletter list who’ve never bought
  • Abandoned Cart emails to bring back customers who start checking out but don’t finish
  • First Time Buyer welcome emails

These emails can be largely automated, and each one can drive several percentage points of revenue gain – easily adding up to 25+% of total sales improvement!

I highly recommend you check out the interview.


Newsletter headlines: Subject lines vs. preheader text



13 Signs the Time for Personalization in Email Is Now



4 ways to target and win back shopping cart abandoners


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