How to use Ecommerce Email Marketing to Grow your Sales by 25%

Andrew Youderian just posted an interview we did with him on his excellent Ecommerce Fuel where we discuss how many Ecommerce email marketing can drive a major sales benefit for stores.

Too many Ecommerce businesses think about email marketing primarily as newsletters but there’s a ton of low hanging fruit that any store can grab with less effort.  A few of the emails that every store should consider sending:

• Post-purchase Follow-ups if a customer hasn’t come back in the next six months
• Personal Thank You’s to VIP customers
• Newsletter Only Special Offers to customers on the newsletter list who’ve never bought
• Abandoned Cart emails to bring back customers who start checking out but don’t finish
• First Time Buyer welcome emails

These emails can be largely automated, and each one can drive several percentage points of revenue gain – easily adding up to 25+% of total sales improvement!

I highly recommend you check out the interview.

.yuzo_related_post img{width:260px !important; height:250px !important;}
.yuzo_related_post .relatedthumb{line-height:16px;background: !important;color:!important;}
.yuzo_related_post .relatedthumb:hover{background:#ffffff !important; -webkit-transition: background 0.2s linear; -moz-transition: background 0.2s linear; -o-transition: background 0.2s linear; transition: background 0.2s linear;;color:!important;}
.yuzo_related_post .relatedthumb a{color:#323b43!important;}
.yuzo_related_post .relatedthumb a:hover{ color:}!important;}
.yuzo_related_post .relatedthumb:hover a{ color:!important;}
.yuzo_related_post .yuzo_text {color:!important;}
.yuzo_related_post .relatedthumb:hover .yuzo_text {color:!important;}
.yuzo_related_post .relatedthumb{ margin: 0px 0px 0px 0px; padding: 5px 5px 5px 5px; }

jQuery(document).ready(function( $ ){
//jQuery(‘.yuzo_related_post’).equalizer({ overflow : ‘relatedthumb’ });
jQuery(‘.yuzo_related_post .yuzo_wraps’).equalizer({ columns : ‘> div’ });
})