How to Segment Your Newsletter (infographic)

I’ve discussed the importance of segmenting your newsletter to deliver more relevant content to your subscribers, as well as how to gather data that you can use to create these segments. Below is an infographic that outlines what segments to send to and how to create them. Enjoy!

Additional resources:

• Learn how to segment your newsletter by frequency
• Learn the 5 types of ecommerce newsletter templates every brand should have in their toolbox
• Learn how to segment your email list by content preference

Click here to download the image!

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