How Agencies Help Brands Better Utilize Their Time and Grow Their Business

No matter how much or how little money you have, what’s the one thing you can’t buy more of? Time.

It’s one of your most valuable resources. Whether you’re allocating it to scaling, hiring, developing strategy, execution, or any other number of pressing business needs, you’re growing a brand and your time is precious.

More than half of small to medium-sized (SMB) businesses (55 percent) say having insufficient time puts a major, substantial, or moderate constraint on their business activities, according to research by Salesforce.

This comes as no surprise when you consider that two-thirds of SMB owners and leaders (66 percent) are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, product development, or IT.

We all wish we had the ability to push harder towards certain goals or explore ideas we think will catapult our brand. But how do we know where our time and effort will be best spent?

 

Is it time for a fresh perspective?

 

"You were so preoccupied with whether or not you could, you didn’t stop to think if you should."

Dr. Ian Malcom played by Jeff Goldblum in Jurassic Park

This wise advice is something you can apply to your own marketing efforts when you consider whether you should take a do-it-yourself (DIY) approach or whether you should delegate some (or all) aspects of your marketing efforts to the experts.

Regardless of whether you’re an entrepreneur or you work for a global brand, you’ll likely do whatever you can to help your brand grow. But sometimes this mindset can blind you from doing what’s ultimately best for your brand’s growth and longevity.

That’s where an agency can help. Agencies can provide expert resources to help you scale your brand. Not sure when you should think about working with an agency? Here are a few instances.

  • Your brand is growing and you’re looking for ways to maximize your momentum.
  • You can’t devote any more time to further build out your strategy.
  • You’re looking to seamlessly align new or multiple marketing channels.
  • Your growth has plateaued and you want help getting your business to the next level.
  • You feel overwhelmed with digital marketing and want experts to support this aspect of your business.

What kind of results can your brand see from an agency investment?

What’s one of the many benefits a brand can realize by working with an agency? Time. And a much better utilization of that finite resource.

Knowing how much time companies can save by using an agency, maybe you’re wondering, “Why aren’t more brands doing so as soon as they feel the time crunch?”

There are few common reasons that come up time and again.

Often, brands think working with an agency is only for large, established companies. Others think it’s too expensive. And many have tried to find some support, but they’ve been overwhelmed by their options, which led them to give up.

Agencies can support customers of all sizes that have varying budgets, but the primary reason to overcome those earlier misconceptions: investing in agency resources can help your brand grow.

By this point, you may have noticed that I’ve been referring to working with an agency as an investment. I did that very deliberately because that’s exactly how you should view it.

Working with an agency is not only an investment in utilizing your time better, but it’s also a purposeful choice to further your growth across important channels and elevate your brand to new levels.

Investments lead to returns, so I spoke with several of Klaviyo’s top agency partners to get a sense of what they typically see when they’re taking on new clients for the first time. It’s not an exhaustive list, but here are some examples of the returns you could see on your agency investment (ROI), according to the agencies I spoke with:

Email Strategy

  • 25%+ revenue generated/~3-6 months
  • 50% higher conversion (vs website)
  • 8.5x email list growth

Social Media

  • 10-20% revenue growth/month
  • 6x return on ad spend (ROAS)
  • 8.2x purchases

SEO/PPC

  • 20-30% revenue growth/~3 months
  • 15% decrease in cost per acquisition (CPA) across Google products
  • 3x increase in scale

Beyond the hard numbers you might see as a result of your investment, agencies allocate the necessary bandwidth and deep strategy expertise to drive growth in these (and other) channels, both of which are invaluable to your brand. For most brands, trying to replicate this in-house with the limited resources you have available isn’t a viable strategy.

How can you find the right agency to help you grow your brand?

I work on Klaviyo’s agency partner team and our sole focus is to find the best digital marketing agencies across the globe to help our mutual customers be successful and grow their brands fast. We partner with top global agencies that specialize in many areas of marketing, like social media, SEO, PPC, creative, website development, and email marketing. I like to think we have a unique perspective because we also match customers with agencies that fit their brand’s growth needs across all of those marketing channels.

Klaviyo recently announced the launch of two new partner programs. Unlike other SaaS companies that try to do this work internally, we partner with incredible agencies that provide exceptional services as their primary business model. We support them in doing what they do best so we can focus on doing what we do best—engineering an exceptional software platform on which our customers can deepen their relationships with their customers and grow their businesses.

 

"At Maesa, we decided to work with our agency as an extension of our team. We knew that working with an agency would bring us additional eyes, both on strategic initiatives and everyday tasks like running and optimizing our site. We have tight turnaround times and we know we have a team of experts working with us to meet deadlines. Our agency has been able to provide great business solutions each time a new scenario has been brought up to them. They’re consistently working to optimize our site and we appreciate their partnership."

Shawna Rose of Maesa on working with a Klaviyo agency partner

 

Working with a digital marketing agency is a way to invest in your brand’s growth trajectory, but finding the right agency to work with doesn’t have to be a daunting task. Klaviyo’s partner team has the resources and expertise to help you better utilize your time and find a partner that will be a great fit for your brand—whether you’re running your own business or you work for a global ecommerce giant.

 

Want to work with a digital marketing agency to grow your brand? Reach out and we’ll help you find the right partner to help you achieve your goals.

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