Fundraising Automated Email Examples

Earlier this week we posted an infographic that demonstrates some of the automated emails nonprofits and fundraising organizations should be sending. Today, we’re releasing an interactive site that dives deeper into automated email examples, triggers, best practices and content.

We look further at:

  • Welcome Series
  • Quarterly Contribution Flow
  • Small Donor Reactivation Flow
  • Issue Specific Email
  • New and Repeat Donor Thank You Note

ROI Calculator

Estimating your return on investment (ROI) for each email is important when planning out your marketing strategy. We’ve included a calculator to help you think about how these triggered emails will help you generate more fundraising dollars based on your own expected return assumptions.

Other Fundraising Email ideas

The final page gives a list of other places where automated emails can be used to nudge supporters to help your organization. We will continue to focus on  automated/triggered emails over the next few weeks. If you’d like to find out more about how to send automated emails, feel free to sign up below this blog post and we’ll be happy to get in touch.

Automated Email Slides

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