Feature Launch: Integration with Donation Platform DonorPerfect

Klaviyo is happy to announce the release of our DonorPerfect integration. DonorPerfect helps thousands of nonprofits and fundraising organizations raise money on their websites.

Our new integration will allow organizations to seamlessly pull their contribution (and other) data into Klaviyo in real time, allowing them to easily segment their lists, trigger emails, and dynamically populate content. Klaviyo provides out-of-the-box best practices for segments and flows as well as a series of great looking email templates for any occasion. In addition, Klaviyo’s analytics and reporting tools make it easy to test your marketing strategy and will help DonorPerfect customers measure their email and marketing performance.



The Data That will Flow Into Klaviyo

  • Donation data
    • Donation amount, gift type, first gift, last gift, made in honor of, campaign name
  • Contributor information
    • First name, last name, email, address, phone number
  • Recurring donation information
    • Was the donation recurring?
    • If so, how often?

How To Integrate Integrating your donation platform shouldn’t take you more than 60 seconds. Donor Perfect Integration Doc What Comes with the Integration: Actionable Analytics

    • Get a clear picture of your fundraising data and what may or may not be working.
        • Opens/clicks, contributions, etc.

Screen Shot 2016-04-05 at 3.53.21 PM Powerful Segmentation

    • Segments are a great way to find and target a specific group of supporters. They will continuously update as transactions flow into Klaviyo. Some example segments include:
        • Who’s given in the last 30 days
    • Who hasn’t given in the last 90 days
    • Who’s opened an email but has not contributed

ProdRelease_Segments Pre-built Flows

    • Triggered emails based on an action your supporter takes
        • Quarterly contribution flow
    • Thank you notes (learn more)
    • Small donor reactivation flow
    • Welcomes series (learn more)

 

Pre-built Email Templates

    • New nonprofit email templates to help you send beautiful, dynamic emails.
        • Event Template
    • Volunteer Template
    • Newsletter Template
    • AND MORE!

Screen Shot 2016-03-31 at 12.24.11 PM
As part of our effort to more extensively help nonprofits with email, Klaviyo will also be producing more fundraising and nonprofit-specific best practices content in addition to our ecommerce blog content. Klaviyo Nonprofit Blog In coming weeks, we will be building integrations with more donation platforms. If your organization is using a donation platform that you would like Klaviyo to integrate with, let us know! You can get in touch with our team here.


Get more Information About Klaviyo for Nonprofits:


Phil Weltman
Phil is on the marketing team here at Klaviyo. He's super excited to help marketers take their email marketing strategy to the next level. Prior to marketing, Phil spent a year on the growth team helping lead the charge to build a digital marketing platform for nonprofits and fundraising organizations.
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