Feature Launch: Campaign Maps

campaign maps

Today, we’re excited to release a new campaign analytics feature that allows you to map opens, clicks, and orders placed. This will help you visualize the geography of your customer base and quickly see where your active customers are concentrated. If you select the “Watch Live” tab in your campaign overview page, you’ll be able to view a real-time world map tracking the locations of these metrics, as well as individual customers’ profiles.

How Campaign Maps Work

These campaign report maps are fully interactive and powered by Google Maps, so you can zoom in as much as you’d like to view metrics anywhere in the world. You can also use the toggle tools at the top to isolate opens, clicks, or orders placed. Opens will be displayed in blue, clicks in orange, and orders placed in green.

Boston

If you’d like to change the conversion metric from orders placed, you can change it on the campaign overview page and this new metric will be displayed instead in green. If you already use a different conversion metric than orders placed, you won’t have to alter anything on the campaign overview page. When you click one of the pins, you’ll see the campaign recipient’s name and location, which includes city, state (or region), and country.

A couple things to note are that the counter at the top of the page records total clicks and opens, not unique clicks and opens. Also, because our campaign maps operate in real-time, they will likely be a few minutes ahead of the tally on your campaign overview page.

Profile on map

What You Can Learn from Campaign Maps

These maps will give you quick, easy insight into where the majority of your active customers are located. Using this information, you can determine whether or not you should be sending your campaigns based on time zone, or if there are locations where people on your mailing list are more apt to purchase.

Say, for example, you’re based in New York, but notice a huge percentage of your orders are placed in India. Given this knowledge, you may want to shift your marketing focus by catering specifically to this demographic and creating a segment to send them customized campaigns.

Conclusion

Our campaign maps will live update, so you can track the progress of your campaigns in real-time and view a visual layout of where your customers are located. This, in turn, can help you further tailor your email marketing efforts to specific locations.

How will you use campaign maps? Let us know in the comments.

 

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