Feature Highlight: Anniversary and Birthday Emails for Ecommerce

Whether reaching out to send a personalized happy birthday email, recognizing an anniversary or a message marking any other occasions, triggering emails on certain days (or when a day is in a particular month) can be a powerful way to engage personally with customers at the most relevant moments.

Creating Birthday and Anniversary Lists in Klaviyo

To create a date-triggered email, all you need to do is either paste in a list of birthdays, anniversaries or any other important dates into Klaviyo (or if you want send it to us directly from your site) and then create a list.

Creating a Birthday Triggered Email

Using Autoresponders, you can have a birthday email running within minutes – and it will just keep running automatically each day and month. As with any email, Klaviyo will automatically track conversions so you know exactly how customers are receiving the emails and purchasing.

Ecommerce Birthday Email Results

Because Klaviyo is built for using what you know about customers to drive better emails, we’ve optimized the user experience around the emails that drive value – not just email newsletters (though we recommend doing those through Klaviyo too).

I’m ready now!

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