This is part of a twelve-episode series, Beyond Black Friday, where we take a look at the marketing strategy behind three ecommerce brands who are doing things differently and are successful in keeping the momentum going through the holidays, some in non-conventional ways.
Times and have changed and so have the traditional best practices for marketing around Cyber Weekend.
In our latest docu-series, Beyond Black Friday, we heard from three ecommerce brands who are doing this differently with their marketing strategies — and ultimately finding massive success year-round.
While Cyber Weekend has historically been the most significant time of the year for ecommerce merchants, so many brands are using smart strategies to continue the conversation with their customers year-round. In Beyond Black Friday, you’ll see how the teams at Chubbies, Sunski, and the Love Is Project are successful in keeping the momentum going beyond the holidays, sometimes in unconventional ways.
You can catch all the highlights from the series in the video above or check out the entire series right here.
Can’t get enough Beyond Black Friday?
If you live in the LA area, you’re in luck! Join members of the cast for a live AMA on March 26th.