Klaviyo Archives

Klaviyo's content team went to IRCE 2017. Here are our four biggest takeaways.

We took a deep dive into emails sent to over 100 million people and found five best practices for higher open rates that you can use today. Check them out!

Phil asks 7 marketing experts why they use marketing automation. Here's what they had to say.

What's the most important part of your newsletter? What the heck is preheader text? Do emojis actually influence open rate? Phil answers these questions (and more).

Klaviyo is excited to announce the beginning of a new series on the blog, the email strategy teardown. Here, Phil looks at Society6 emails received over the course of 21 days.

Open rate, click through rate, unsubscribe rate. Metrics you should be tracking but metrics that don’t tell you much other than that people are interacting with your emails. Good to know but not [...]

Believe it or not, email marketing is the most effective communication channel among Millennials. In fact, 73% of Millennials say they prefer email as their primary source of communication from [...]

It’s no surprise that the month of December represents one of the most important times for nonprofit organizations. In 2014, 31% of annual giving happened in December, with 12% happening in the [...]