Klaviyo Archives

We analyzed coupon-themed emails sent to 4M people to figure out what works best. Check out what we found.

Klaviyo's content team went to IRCE 2017. Here are our four biggest takeaways.

We took a deep dive into emails sent to over 100 million people and found five best practices for higher open rates that you can use today. Check them out!

Phil asks 7 marketing experts why they use marketing automation. Here's what they had to say.

What's the most important part of your newsletter? What the heck is preheader text? Do emojis actually influence open rate? Phil answers these questions (and more).

Klaviyo is excited to announce the beginning of a new series on the blog, the email strategy teardown. Here, Phil looks at Society6 emails received over the course of 21 days.