Mary McCoy is Klaviyo’s demand generation marketing manager. She's responsible for managing outbound lead generation marketing campaigns, which include developing, managing, and optimizing paid acquisition channels, as well as event and media sponsorships. Before joining Klaviyo in 2018, Mary spent four years at Continuum where she led content marketing, lead generation, and sales nurture initiatives. Mary earned her Bachelor of Arts in Economics from the University of Virginia. When she’s not working, Mary loves to sing, pet other people’s dogs, and engage in witty banter. Follow Mary on Twitter: MKMcCoy2013.