Joe McCarthy is Klaviyo’s Director of Performance Marketing. He leads several areas on the go-to-market team, including new customer acquisition, sponsorships, and segment marketing. Joe has more than a decade of experience in digital marketing, most of which he spent helping ecommerce businesses grow. Talking marketing strategy is one of Joe's favorite pastimes. He loves to travel, is an avid foodie, and he also loves to cook. Follow Joe on Twitter: @JM1731.