Jessica Schanzer
Product Marketing Lead-Klaviyo
Jessica Schanzer
Jessica is a product marketing lead at Klaviyo, focused on helping customers succeed with AI. She’s located in Austin, Texas and has spent the last 5 years in ecommerce. In her free time, Jessica can be found rock climbing, training for her next medieval LARP event, or spoiling her lizard Charlie.
Posts by this author
Jessica Schanzer
Jul 11, 2024
New Klaviyo AI features

Learn how you can generate strategic insights, create faster, and optimize effortlessly to drive more revenue for your business with features from Klaviyo AI.

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Jessica Schanzer
Jan 24, 2024
Use AI to create winning emails, faster

With the ability to effortlessly create content at scale, generative AI has become a staple for email marketers. AI is an incredibly powerful tool to eliminate busy work, increase productivity, and make room for meaningful projects. According to one study, generative AI can save marketers over five hours per week – the equivalent of over […]

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Jessica Schanzer
Jan 18, 2024
Use AI to find the best display time for sign-up forms

Whether you use a full-screen, pop-up, or embedded form, you’ve likely experienced the power of using a sign-up form on your website to collect shoppers’ contact information and build your email and SMS lists. Nailing your form’s display time is absolutely essential for list growth – you only have a short window to capture people’s […]

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Jessica Schanzer
Nov 30, 2023
Reply to reviews faster with AI

While product reviews themselves are critical for building trust and driving sales, so are your responses to them. 89% of consumers read businesses’ responses to reviews. And, replying to reviews quickly is equally important – it can help reduce customer churn by 15%. Plus, businesses that respond to customer reviews are viewed as 1.7x more […]

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Jessica Schanzer
Nov 14, 2023
Use AI to segment right on target

In today’s digital world, businesses have access to more customer data than ever before. From demographic data to historical purchase history, the possibilities are endless. But with all this information at your fingertips, you must use it wisely to create an intentional marketing strategy that resonates with your customers. That’s where segmentation comes in – […]

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Jessica Schanzer
Nov 8, 2023
AI review headlines are here

There’s no denying that AI is playing a major role in transforming the online shopping experience. AI has enabled ecommerce businesses to deliver a more seamless, personalized, and efficient shopping experience while unlocking valuable insights. For product reviews in particular, there is a huge opportunity for companies to harness AI to make smarter decisions and […]

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Jessica Schanzer
Sep 7, 2023
Personalize push notifications with dynamic images & GIFs

The dramatic rise of mobile app usage has made push notifications one of the best ways to ensure consumers keep spending with you. But while mobile app users are often some of your most dedicated customers, it can be difficult to engage and retain them. Sending relevant, personalized notifications is crucial to keep your app […]

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Jessica Schanzer
Aug 30, 2023
Multi-language support for reviews has arrived

If you run an international business where English isn’t the primary language, it’s critical to ensure that all of your customers have a frictionless experience. In fact, 76% of consumers prefer purchasing products with information in their own language. And, 40% of consumers will not buy from an ecommerce site that isn’t in their native […]

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Jessica Schanzer
Jul 27, 2023
Engage app users with rich push notifications

Keeping your customers engaged is critical to ensure your app’s profitability, sustainability, and long-term success. But push notifications can be difficult to get right – you are ultimately competing with many other apps for attention.  Sending relevant, personalized notifications is crucial to cut through the noise and drive real value for your app users to […]

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