AI and machine learning offer new opportunities to maximize A/B testing. Learn how combining them can optimize elements like subject lines and flow messages.
AI can be a valuable way to optimize your sign-up forms. Learn how tips such as finding the best display time and running an A/B test can help you.
People prefer personalized interactions with brands, and AI customer segmentation helps. Learn about best practices like proofreading and marketing consent.
Learn how you can generate strategic insights, create faster, and optimize effortlessly to drive more revenue for your business with features from Klaviyo AI.
With the ability to effortlessly create content at scale, generative AI has become a staple for email marketers. AI is an incredibly powerful tool to eliminate busy work, increase productivity, and make room for meaningful projects. According to one study, generative AI can save marketers over five hours per week – the equivalent of over […]
Whether you use a full-screen, pop-up, or embedded form, you’ve likely experienced the power of using a sign-up form on your website to collect shoppers’ contact information and build your email and SMS lists. Nailing your form’s display time is absolutely essential for list growth – you only have a short window to capture people’s […]
While product reviews themselves are critical for building trust and driving sales, so are your responses to them. 89% of consumers read businesses’ responses to reviews. And, replying to reviews quickly is equally important – it can help reduce customer churn by 15%. Plus, businesses that respond to customer reviews are viewed as 1.7x more […]
In today’s digital world, businesses have access to more customer data than ever before. From demographic data to historical purchase history, the possibilities are endless. But with all this information at your fingertips, you must use it wisely to create an intentional marketing strategy that resonates with your customers. That’s where segmentation comes in – […]
There’s no denying that AI is playing a major role in transforming the online shopping experience. AI has enabled ecommerce businesses to deliver a more seamless, personalized, and efficient shopping experience while unlocking valuable insights. For product reviews in particular, there is a huge opportunity for companies to harness AI to make smarter decisions and […]