Cameron Matthews is a marketing creative based in NYC. For the past 10 years, he has honed his skills in audience development by working in media, specifically at HuffPost, AOL, various music sites, and Blackbird Presents. He now leads all paid advertising and email automation efforts at DBNY as the Director of Digital Marketing. He approaches his work with relativity, removing the industry fluff and simply focusing on human connection. Oh, and conversions, of course!